Digital marketers spend billions on advertising, but many of those ads actually harm brands by inflicting a negative experience on the consumer. Columnist Lewis Gersh offers a formula for healthier impressions. Lewis Gersh on August 19, 2016 Imagine this, digital marketers: Instead of distributing virtual ads anonymously in cyberspace, you have to pass out flyers … Continue reading 5 ways digital marketers can make healthier impressions
by Tammy Carney Follow @FISGlobalAugust 19, 2016 As a startup founder, you’re running on all cylinders, always on the lookout for opportunities to get better traction for your business. There are never shortcuts in life or business, but one trick to ramping up quickly is to find great strategic partnerships. When you partner with other … Continue reading 3 Ways to Use Great Partnerships to Boost Your Startup
by Tony Messer Follow @AntonyMesserAugust 15, 2016 There are loads of good reasons for creating a company blog. So having spent so much time and effort writing a high quality post, seeing no comments come in can really feel like a massive disappointment. Does it mean that your content isn’t good? That you’re doing something … Continue reading 4 Easy Ways To Get A Ton Of Comments On Your Blog
How can Twitter get ahead in the social advertising space? Columnist Brad O’Brien discusses four initiatives that will help the platform thrive and resonate more with marketers. Brad O’Brien on August 18, 2016 When asked where my clients put their social advertising dollars to drive real ROI, I frequently find myself saying, “Facebook is like … Continue reading 4 ways for Twitter to stay relevant
by Dhariana Lozano Follow @DhariLoAugust 17, 2016 Live videos are taking over social media! The need to connect more quickly has given way to real – time live video streaming and sharing on many social media networks. Some networks and apps like Snapchat and Periscope were built on the idea of sharing videos live. But … Continue reading 3 Ways to Use Live Videos After They’ve Gone Live
by Ryan Kh Follow @ryankhgbAugust 14, 2016 Social media is by far the most effective platform for app developers to promote their products. Nearly 20% of time Americans spend online is spent on social media platforms. Developers also can target very specific demographics with Facebook ads and other social media sites, which yields a better … Continue reading 4 Ways to Promote Your App on Social Media
by Bryanna LarreaAugust 13, 2016 If you’ve ever worked in sales, you probably had to cold call prospects. And if you have ever had to cold call your prospects, you probably hated it. Those of us in sales are constantly looking for ways to work smarter instead of harder. With new technology emerging daily and … Continue reading 6 Ways to Generate Leads Without Picking Up the Phone
August 2, 2016 When trying to boost conversions, whether it’s on a signup screen or a landing page, it’s a default for many optimizers to generate hypotheses based on best practices and what’s generally “known” to be a problem. A landing page that doesn’t display well on mobile is a perfect example. Someone might shout … Continue reading 3 Ways to Increase Conversions by Increasing Contextual Relevance
by Sydney WinwardAugust 12, 2016 Co-browsing and screen sharing are types of visual engagement software. they allow a customer service agent to share an online view with customers. Agents can walk customers through your website, a demo, or even through a process such as ordering or filling out a form. Agents can also highlight important … Continue reading 4 Key Ways Visual Engagement Software Improves Business
by Dhariana Lozano Follow @DhariLoAugust 10, 2016 Brands big and small can benefit greatly from influencer marketing. One of my favorite aspects of working with influencers is that they can leave you with a set of great content. But what can you do with this all this content after the campaign is over and it’s … Continue reading 7 Ways to Repurpose Influencer Content in Your Marketing
