by Lori SoardAugust 6, 2016 Building trust with your readers can be difficult. In most cases, you are marketing to people who don’t really know you and have no reason to trust you. It’s important to gain the trust of your readers if you want them to believe what you have to say. It is … Continue reading 6 Ways to Build Trust with Your Readers & Turn Them into Customers
by Chandra Clarke Follow @Scribendi_IncAugust 16, 2016 There’s a helpless feeling that comes with staring at a blank Word document when you begin writing something. The awful blinking cursor seems to mimic the second hand on a clock while you try and fail to come up with words to type. To avoid this situation as … Continue reading 5 Quick Ways to Brainstorm Your Next Blog Topic
by Christine Watts Follow @IOUFinancialAugust 16, 2016 If you haven’t noticed, its Olympic season in Rio. If you have noticed, you are armchair-clutching, edge-of-your-seat watching, and stand-on-your-feet rooting for your favorite athlete to win gold and set him or herself apart from the competition. If you also are a business owner, you may be able … Continue reading 5 Ways Your Small Business Can Capitalize on Olympic Hype
by David RichAugust 6, 2016 Trying to improve customer service without collecting data on the success of your tactics is a wasted effort. Many ideas for customer service improvements sound great on paper, but turn out to be meaningless to your customers. It’s even more problematic to stick blindly to with same old strategies when … Continue reading Measurable Ways to Improve Your Customer Service
by Bryan Kramer Follow @bryankramerAugust 5, 2016 Building a personal brand and creating a more valuable ‘you’ can have a positive effect on your personal and professional life. Think about the ways that companies do this. Highly caffeinated marketing teams sit in rooms, poring over logo design, advertising collaterals and their next tweet, so that … Continue reading 5 Ways to Create More Value for Yourself
by Monica OrrigoAugust 12, 2016 In 2015, Forrester predicted that B2B eCommerce sales would be twice that of B2C eCommerce, shedding some light on interesting aspects of the B2B sphere. Whilst the retail sector was the first industry to take up eCommerce, defining many of its key characteristics in the process, the demands of B2B … Continue reading 3 Ways eCommerce is Changing Operations and Supply Chain Management
by Paul Trujillo Follow @TruPaultxAugust 12, 2016 Inventory management is, by far, one of the most tedious jobs for businesses of any size, from your mom-and-pop corner store to major retail franchises. And an inventory mistake can be costly at any level. In fact, an inventory management glitch cost sporting gear giant Nike $ 100 … Continue reading 5 Ways to Boost Your Business by Simplifying Inventory Management
by Barry SaltzmanAugust 11, 2016 To paraphrase Shakespeare, “what’s in a brand?” Like a rose, a brand isn’t just a name. A brand is a set of perceptions – from customers or from within – that distinguish your from your competition, whether it’s competition for customers or the resources you need to grow. So what … Continue reading 5 Ways Culture Shapes Your Brand
by Colleen McKenna Follow @Colleen_InteroAugust 10, 2016 ControversyEmergencyI apologizeFinal Notice of TerminationIt’s Over These are just some of the subject lines we received in our individual inboxes between April 4th and May 19th. In fact, when I searched my Inbox, I counted ten emails from the same person/business attempting to sell their online course. Woah! … Continue reading 5 Ways to “Sell” and Win Trust Through Email
by Amanda OliverAugust 8, 2016 The world’s best athletes are competing in Rio de Janeiro right now, but the digital ads game may be even more competitive. Here are the six ways to handle the cutthroat sport of digital advertising during the world’s biggest athletic event. (1) KEEP AN EYE ON KPIs In the same … Continue reading 6 Ways To Earn Gold With Your Digital Ad Campaigns
