Tag Archives: Ways

The Anxiety of Authenticity — Or, New Ways of Seeing

by Josh Engroff, Op-Ed Contributor, October 14, 2016 Consumers spend an overwhelming amount of time in environments where brands are not always welcome. As good as the ad experiences are on Facebook, Instagram, and Twitter, as a brand you are in constant competition with other people the user would rather talk to: friends, family, the … Continue reading The Anxiety of Authenticity — Or, New Ways of Seeing →

5 Ways to Use Live Stream Video in Your Business

Video Strategy

by Deb Lee Follow @DAllisonLeeOctober 13, 2016 Live stream video can be a huge game changer for small businesses. It’s an easy and fun way for just about anyone (from a one-man-show to large corporations) to connect with audiences anywhere across the globe. So, it was a little painful recently when some big news was … Continue reading 5 Ways to Use Live Stream Video in Your Business →

10 Ways to Increase E-commerce Sales with Print Marketing

eCommerce Conversion

by Zaid Ammari Follow @ppcmastermindsOctober 12, 2016 Struggling to make sales? With all the new technology and platforms available to promote your e-commerce site, you would think it’s easier than ever. However, it’s so easy to get overwhelmed with the various social media platforms and content marketing often takes a while before it starts to … Continue reading 10 Ways to Increase E-commerce Sales with Print Marketing →

3 Practical Ways to Make Better Use of Organizational Charts

Organization Structure

by Nishadha Silva Follow @rumblinglankanOctober 11, 2016 Since there introduction organizational charts were only used to show the reporting structure of a company. Although it’s still there primary use they have evolved to become much more than a visualized hierarchy. Below are few practical ways you can use org charts to visualize important data and … Continue reading 3 Practical Ways to Make Better Use of Organizational Charts →

4 Ways to Move Your PR and Communications Career Forward in 2017

Career Development

by Mark Miller Follow @MMtwopointfiveOctober 11, 2016 Consumer expectations and modern media are evolving and becoming more sophisticated at a frantic pace. The world of public relations and corporate communications is changing along with them, though not always keeping up. Forward-looking professionals in these fields who can see what’s changing can take advantage of the … Continue reading 4 Ways to Move Your PR and Communications Career Forward in 2017 →

12 Ways to Improve Your Blog Traffic

Blogging

by Warren Knight Follow @warrenknightOctober 11, 2016 If 37% of marketers say blogs are the most valuable type of content marketing, and B2B marketers say blogs generate them 67% MORE leads, you shouldn’t have to question whether to blog, or not to blog. I have been posting blog content on my Warren Knight website for … Continue reading 12 Ways to Improve Your Blog Traffic →

6 Ways Engineering Firms Can Attract New Clients and Grow Existing Accounts

Customer Acquisition

by Danny Wong Follow @dannywong1190October 10, 2016 Many engineering firms focus most of their attention on operations, which is understandable considering the complex nature of the work. However, like any type of company, they must rely on a productive and effective sales operation in order to reliably communicate the value of their services to high-quality … Continue reading 6 Ways Engineering Firms Can Attract New Clients and Grow Existing Accounts →

6 Ways to Integrate PR and SEO

Public Relations

by William Comcowich Follow @CyberAlertOctober 8, 2016 At one time, PR and digital marketers viewed themselves as separate entities. Now, the areas overlap so much they function as partners. Rather than remain disparate functions, PR and SEO can greatly improve overall marketing efforts by working hand in hand. The following are major ways to integrate … Continue reading 6 Ways to Integrate PR and SEO →

3 Ways to Squeeze Expert Knowledge Out of Your Coworkers

Team Management

by Ashley Irving Follow @ashleyidesignOctober 8, 2016 Your boss sent you an email; she wants you to write an article about the newest CRM platform inside sales is using. The problem: you’re not a techie. Another problem: you’re not in sales. What would you do? Google? Wikipedia? Burn the midnight oil and send the article … Continue reading 3 Ways to Squeeze Expert Knowledge Out of Your Coworkers →

5 Ways to Wow ‘Em With Cinemagraphs in Your Digital Marketing Campaigns

Digital Marketing Strategies

by Claudia ElliottOctober 7, 2016 Digital should dazzle! There’s no excuse for tired old campaigns when technology makes it so easy and affordable to create attention-commanding images that will help your clients achieve their marketing goals. And if you haven’t added cinemagraphs to your digital toolbox, you’re missing an opportunity. These little gems pairing a … Continue reading 5 Ways to Wow ‘Em With Cinemagraphs in Your Digital Marketing Campaigns →