by Andre Oentoro Follow @breadnbeyondOctober 5, 2016 Video is an awesome kind of content that (often) helps businesses grow in several different directions: namely conversion, traffic, and branding. The rapid growth of video content on the internet is inevitable. Cisco predicts that by 2020, 75% of mobile data traffic will come from video. Judging from … Continue reading The Best Ways to Optimize Video Content for Every Medium
Are you feeling spooked by a mysterious rise in ad spend? Columnist Pauline Jakober takes a look at what you can do in AdWords to solve the mystery. Pauline Jakober on October 4, 2016 It’s almost Halloween, and what could be scarier than wasted ad spend? Even the most experienced PPC managers can be … Continue reading 3 mysterious and scary ways AdWords budget creep can happen to you
by Andrew Deen Follow @andrewdeen14October 4, 2016 Gallup is constantly tracking employee engagement worldwide, and at first glance, it seems like the U.S. is doing pretty well, compared to the rest of the world. In fact, 30% of Americans report being engaged at work vs. 17% worldwide. Yet, if you stop to think about it, … Continue reading 5 Ways to Improve Employee Morale and Engagement
by Laura MacPhersonOctober 3, 2016 Nearly every B2B business leader who writes blog articles has been there: sitting at your desk, staring at your published post with its minimal number of likes and shares, wondering if your prospects are even reading your blog. Ugh. Sometimes it can feel like you’re writing into a black hole. … Continue reading 26 Ways To Generate Post Ideas For Your B2B Blog (That Your Prospects Will Love)
by Lindsay SmithSeptember 28, 2016 Your sales team is closing deals left and right. Your initial reaction is excitement but then panic begins to creep in. As the head of your company’s Customer Success team, you know that additional clients doesn’t always translate to additional headcount for your department and even when it does it … Continue reading 4 Ways to Scale Your Customer Success Efforts
by Jonathon ByrdOctober 1, 2016 Over the past few years, call attribution has quickly become one of the most widely adopted martech solutions. From fortune 50 companies to small businesses, they’ve continually embraced the value of phone calls by attributing millions of offline conversions back to the sources that drive them. Today, marketers are looking … Continue reading 4 Innovative Ways Marketers Analyze and Validate Phone Lead Quality
by Bryan Kramer Follow @bryankramerSeptember 30, 2016 You need to build your email list. It’s as simple as that. There are loads of other metrics that businesses can get fixated on, but your email list is one of your best marketing assets. Adding fresh contacts to your list, so that you can start putting together … Continue reading 7 Ways to Quickly Build Your Email List
by Shawn OvercastSeptember 26, 2016 You have a million things to consider when investing your startup’s money. Developing your product is just the beginning. Then come the marketing, sales, and accounting considerations. But throughout all this, you can’t overlook the single most important financial consideration: your team. Your employees, after all, become part of what … Continue reading 3 Ways To Ensure Your Startup Has A Top-Notch Team
by George DicksonSeptember 25, 2016 Unexpectedly losing a great employee is one of the most costly events that can happen to an organization. What’s worse, the departure of even one or two top-performers or a charismatic leader can trigger a spiral of additional turnover. Unlike other major disasters, a turnover spiral is often avoidable, and … Continue reading 7 Easy Ways to Solve High Employee Turnover
by Christopher Jan Benitez Follow @christopherjanbSeptember 25, 2016 Image taken from Pixabay When it comes to online marketing, maximizing user engagement is the name of the game. For this purpose, many content types such as infographics, slideshow presentations, and explainer videos are utilized to improve the communication between a brand and its target audience. Webinars, … Continue reading 5 Effective Ways to Convert Webinar Attendees to Sales
