In this age of big data, marketers can’t afford to be analytics-agnostic. To be an AI-driven organization, the marketing team needs to rethink data and analytics. Nandini Rathi on August 9, 2017 Big data is at the core of algorithms that power artificial intelligence. From machine learning algorithms to predictive modeling, artificial intelligence … Continue reading 3 ways to tap into AI to get more results
Though tactics and strategies differ greatly for technical and non-technical SEOs, columnist Jim Yu believes it’s critical that they find ways to work together. Each is powerful on its own, but it’s in the combined efforts of both that the real magic happens. Jim Yu on August 9, 2017 In SEO’s earlier days, technical … Continue reading 5 ways to balance technical & non-technical SEO
Paul Keijzer — August 9, 2017 Follow @Paul_Keijzer — August 9, 2017 Alexsander-777 / Pixabay Salary increases are one of the most fundamental part of an organization’s ability to attract and retain talent. It’s a tool used motivate employees, reward commitment and loyalty, and encourage performance that’s beyond the call of duty. Usually organizations review … Continue reading 5 Ways To Determine Salary Increases That Work For Your Organization
Allen Finn — August 8, 2017 — August 8, 2017 I’m willing to wager that at least one of Facebook’s 5 million (and counting) advertisers is your direct competitor. Even if Joe’s HVAC or Asics or exceptionallypungentcatnip.org don’t know what the hell they’re doing, they’re siphoning your share of voice. What exactly does that mean? … Continue reading 5 Ways to Use Facebook Ads to Take Down Your Competitors
John Hawthorne — August 4, 2017 — August 4, 2017 geralt / Pixabay Social media influences almost every facet of our lives. We use Twitter and Facebook to learn about the news. We chat with friends via Facebook Messenger and WhatsApp. We send silly messages to each other through Snapchat and save our favorite things … Continue reading 5 Astounding Ways Social Media Is Transforming eCommerce
Yash Mehta — August 4, 2017 — August 4, 2017 Yummymoon / Pixabay There has never been a better time to start and manage a small business. With unlimited access to utility services, tools, and applications, it is needless to say that you can save a lot of your time and efforts in managing a … Continue reading 5 Simple Ways to Save Time and Money for Small Businesses
Gal Glikman — August 3, 2017 Follow @UponitMedia — August 3, 2017 With Google and Facebook taking the majority of online advertising profits, everyone else has been swimming against the strong current of competition in the hopes of profiting from this potentially lucrative market. Throw increasingly popular ad blockers into the mix, and the outlook … Continue reading 6 Ways to Grow Your Online Ad Revenue
New to Google Search Console? Columnist Dianna Huff provides a handy guide for gleaning actionable insights from the Search Analytics report. Dianna Huff on August 2, 2017 In my last column, I covered how you can use Google’s Search Console to learn about the health of your website. Search Console has another helpful report, … Continue reading 3 ways to use search query data from Google Search Console
Roman Kniahynyckyj — August 1, 2017 Follow @kniahynyckyj — August 1, 2017 jonbonsilver / Pixabay Your website functions as your 24 hour online presence. Getting people to your website is a victory, but you still have to keep them there. If your website contains one or more of these annoying elements, it may be causing … Continue reading 7 Ways Your Website Is Driving Traffic Away
Warren Knight — July 31, 2017 Follow @warrenknight — July 31, 2017 Did you know that 72% of marketers worldwide said that relevant content creation was the most effective tactic? Getting noticed by your target audience online can be extremely challenging, especially as a small business competing with larger companies that have already built trust … Continue reading 10 Powerful Ways To Get Your Brand Noticed Online
