Tag Archives: Ways

3 ways marketing automation drives cross-functional alignment

Marketing automation is the glue that keeps campaigns and teams together throughout the organization. Here’s how. Chris Wood on September 20, 2023 Marketing automation platforms (MAPs) save time by automating campaign processes. They are also a centralized place where different teams work together to forge cross-functional alignment. Here are three areas where this is happening. … Continue reading 3 ways marketing automation drives cross-functional alignment →

3 ways to align marketers to business outcomes

Marketing Trends

Is your marketing team overwhelmed with tasks? Here are three key steps to shift from tactics to impactful outcomes. Stacey Ackerman on September 5, 2023 Marketing teams have become the catch-all department for executing tactics, but we’ve lost sight of the most important factor — what business outcomes are they actually trying to achieve? … Continue reading 3 ways to align marketers to business outcomes →

4 Effective Ways Mining Companies Can Enhance ROI and Productivity

Productivity

4 Effective Ways Mining Companies Can Enhance ROI and Productivity Over the past several years, the mining industry has faced many challenges; despite the continuing innovation in this field, economic inflation and the mining operations are still under pressure to increase the ROI. Large mining companies can sustain, but small-scale mining operations cannot sustain them … Continue reading 4 Effective Ways Mining Companies Can Enhance ROI and Productivity →

4 ways lifeguarding can make you a better manager

Skills Development

By Whitney Pastorek, July 23, 2023 Hello, I used to have a high-powered career. Now I am a 48-year-old lifeguard! Some may call this an existential holding pattern, or an abdication of ambition. I call it a great way to serve my community while learning key lessons about leadership and team dynamics. Although … Continue reading 4 ways lifeguarding can make you a better manager →

Five Ways AI Is Automating Employee Onboarding: Why HR Managers Should Listen

Effective Onboarding

Five Ways AI Is Automating Employee Onboarding: Why HR Managers Should Listen ValueWalk / Jul 3, 2023 Artificial Intelligence (AI) continues to prove itself as a valuable organizational asset for business leaders and human resource managers looking for new possibilities to win the talent battle in an increasingly red-hot labor market. Attracting the … Continue reading Five Ways AI Is Automating Employee Onboarding: Why HR Managers Should Listen →

Google, Microsoft Create More Ways To Let Consumers Shop

Consumer Engagement

Google, Microsoft Create More Ways To Let Consumers Shop by Laurie Sullivan @lauriesullivan, June 29, 2023 Google has stepped up options for consumers to purchase from retailers and brands on Search and YouTube, while Microsoft has added the ability to make purchases from Bing and Edge, the company said in separate announcements. Microsoft announced Thursday … Continue reading Google, Microsoft Create More Ways To Let Consumers Shop →

3 quick ways to reduce stress and anxiety at work

Stress Management

By Stephanie Vozza June 14, 2023 Whether it’s meeting deadlines or hitting your goals, most of us feel some sort of pressure at work. While adrenaline can help us get things done, it can easily cross the line, leading to unhealthy levels of stress and anxiety. “Work-related stress arises when the demands of work … Continue reading 3 quick ways to reduce stress and anxiety at work →

All the ways AI is going to change (not steal) your job

AI Jobs

By Lydia Dishman June 11, 2023 We get it: The unknown is a little scary. Although AI has been around for decades, the meteoric rise of ChatGPT has changed the conversation around whether we will lose our jobs to robots. The answer is . . . complicated. Right now, Fast Company reporters (not bots!) … Continue reading All the ways AI is going to change (not steal) your job →

7 ways to get to know your audience better

Consumer-Centric Marketing

Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics. Timothy Carter on May 30, 2023 With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some … Continue reading 7 ways to get to know your audience better →

3 ways to maximize the power of reception marketing

Marketing Trends

Don’t be the company that bombards customers with salesy marketing assets and offers. Learn a better way to meet their needs. Shama Hyder on May 30, 2023 “Meet your customers where they are.” You have likely seen this phrase in plenty of marketing blogs. While it seems redundant, this sentiment is the foundation of many … Continue reading 3 ways to maximize the power of reception marketing →