Steph Marsh — June 6, 2017 — June 6, 2017 JESHOOTS / Pixabay Every day, video is evolving. What once seemed like rocket science in the early 1950’s, is now so abundant on our phones and tablets that we casually swipe past it with the touch of a finger. Nowadays, we’re all amateur videographers with … Continue reading Don’t Waste Your Time on Internal Video Production
Will Thomson — May 4, 2017 Follow @WillRecruits— May 4, 2017 Have you had difficulty getting applicants to apply to your jobs lately? You aren’t alone. I have heard a ton of complaints this year. Most companies are questioning if it is the job posting itself. Should you tweak your description? Should you advertise in … Continue reading Why it is a Waste of Time to Post Jobs
Steve Rossetti — April 1, 2017 — April 1, 2017 Employee training is frequently an afterthought in strategic planning, treated as a formality without the foundational importance it should have. As a result, training does not drive engagement nor provide end usefulness, with surveys showing 70% of employees forget what they learned in training after … Continue reading 5 Ways to Ensure Your Employee Training Program Isn’t a Waste of Time
by Susan Tucker Follow @getsusanmktgOctober 10, 2016 Whether to check in with friends, get updated on the latest news or to reply to your page fans, chances are you use social media for business, pleasure or both at some point throughout the day. And, if you’re logging in, chances are you’re spending more time than … Continue reading Don’t Waste Your Time On These 4 Social Media Marketing Tactics
by John Douglas, Op-Ed Contributor, August 17, 2016 Viewability is one of the hot-button topics that larger marketers have continued to focus on over the past few years. The increased importance has led to a rise in companies offering viewability solutions for advertisers. Each of these companies has its own technology to collect and measure … Continue reading In-Browser Viewability Can Move Advertising Away From Legacy Of Waste
by Katherine Buchholz July 6, 2016July 6, 2016 CPA is the holy grail for digital marketers – but I didn’t need to tell you that. What happens when there are forces working against you? Research shows up to $ 37 billion of worldwide marketing budgets are being wasted on poor digital marketing performance. That’s why … Continue reading 4 Reasons Why Digital Marketers Can’t Afford to Waste Budget
Wasted ad spend can indicate issues with your AdWords account. Fortunately, as Jacob Baadsgaard reminds us, it’s also under your control. Jacob Baadsgaard on April 1, 2016 Over the past two years, we’ve audited more than 2,000 AdWords accounts at Disruptive Advertising. I’ve written at length elsewhere about what we learned from all of these audits, … Continue reading From waste to win: watch how a simple change affects AdWords performance
by Mark Simmons February 2, 2016 Follow @mixeddigitalFebruary 2, 2016 Meet Bob. Bob runs a successful brick and mortar hobby shop. He sells RC cars, planes, trains, models, etc. Business is good and he has expanded to sell online. After setting up his e-commerce store, he decides to give Google AdWords a try. His research … Continue reading Why Pay Per Click Is A Huge Waste Of Money
by James Clear December 22, 2015 Follow @james_clearDecember 22, 2015 You’ll wake up for about 25,000 mornings in your adult life, give or take a few. According to a report from the World Health Organization, the average life expectancy in the United States is 79 years old. Most people in wealthy nations are hovering around the 80–year … Continue reading You Get 25,000 Mornings as an Adult: Here are 8 Ways to Not Waste Them
Emily CretellaOctober 20, 2015 Last week, I read a short yet poignant blog post by Mr. Seth Godin, titled: “No one clicked on it, no one liked it…” I had to click on it. And I liked what I got: Encouragement. Optimism. Confidence in the face of instant gratification. In the post, Godin makes the … Continue reading If No One Clicks, Was Your Blog Post A Waste of Time?
