Tag Archives: ‘voice’.

Possibilities and the Voice That Encourages or Discourages

by Julie Kantor November 18, 2015 Follow @JPKantorConsultNovember 18, 2015 How we frame any given situation that we are faced with in our life is everything. And the difference between success and failure is really determinant on our perceptions and the mindset we employ when we view the world around us. This isn’t a new … Continue reading Possibilities and the Voice That Encourages or Discourages →

How To Create an Online Video Strategy – Part 1: Finding Your Voice

Video Marketing

Colm BarrySeptember 8, 2015 Creating a video marketing strategy is one of those topics that can be intimidating to even start writing about – let alone actually developing one for your company and bringing it to fruition. In this first blog post, we will look at how you can set the foundations for your strategy. … Continue reading How To Create an Online Video Strategy – Part 1: Finding Your Voice →

Blogging: Give Your Business a Voice

Business Blogging

Kate BustillosAugust 13, 2015 Blogs are all over the internet. There’s entertainment blogs, cooking blogs, technology blogs, cat blogs. If your business doesn’t have a blog, it’s time to get one. Why? Because a well maintained blog will give your business a voice, which builds brand credibility and a connection with the people you’re trying … Continue reading Blogging: Give Your Business a Voice →

Social Media Can Give The Elderly a Voice; Society Would Do Well To Listen

Social Media Utilization

Scott De BuitleirAugust 9, 2015 Image: Flickr / Ethan Prater Society is in a perpetual state of evolution. As technology settles into its role as a human need on par with water and oxygen, we’re prone to discuss the negatives a lot more than celebrate the positives. The internet has given us some great things, … Continue reading Social Media Can Give The Elderly a Voice; Society Would Do Well To Listen →

Voice of Customers Challenge to Product Managers

Product Management

Gregory YankelovichJuly 31, 2015 For years I have been puzzled by the fierce resistance of product managers to integrate customers feedback into the products’ design and marketing process. Surely, many use elaborate survey and market focus group studies to validate and refine an original concept, but the use of the feedback to form an original … Continue reading Voice of Customers Challenge to Product Managers →

How Voice Search Is Shaking Up the Marketing Landscape

Marketing Automation

Luke ReesJuly 4, 2015 Search is currently going through something of a transformation. As Google gets more sophisticated at understanding our search queries, the way we find information is becoming more intuitive and ‘human’. Online search has become a conversation, rather than an awkward keyword guessing game. In addition, the stigma against talking to mobile … Continue reading How Voice Search Is Shaking Up the Marketing Landscape →

Using Native Advertising to Expose Your Brand’s Voice

Branding

Nikhil SharmaJune 17, 2015 The landscape of newsrooms everywhere is rapidly changing as more brands employ native advertising to generate brand awareness. A recent Forbes article talks about the once linear progression of stories. The reporter would write the story, it’d go through a series of edits, and then it’d be published, reaching the end … Continue reading Using Native Advertising to Expose Your Brand’s Voice →

Outsourcing Marketing Without Losing Your Voice

Outsourcing

by Unmana Datta May 13th, 2015 You have heard this before: you cant do everything. Even big brands depend on ad agencies and marketing and PR firms to frame their message and get it out; for small business owners struggling with operations and sales, its an even more obvious decision. On the other hand, … Continue reading Outsourcing Marketing Without Losing Your Voice →

4 Simple Steps To Creating A Perfect Voice Document [Infographic]

Mobile Marketing

Cathy FlanaganApril 9, 2015 This piece was adapted from our Ultimate Guide to Creating Your Own Voice Document. All successful brands have a strong voice. Whether the trademarked Tiffany Blue Box or Nike’s defined and reinforced logo, solid brands have an identity in place, and you should, too. That’s where a voice document comes in handy. This one- to two-page … Continue reading 4 Simple Steps To Creating A Perfect Voice Document [Infographic] →