Esther Cohen — December 4, 2019 How will marketing change in the coming decade? What will the agency of the future look like in 2030? Find some answers in this thought piece. 2020. It just rolls off the tongue. Two decades into the new millennia. Three decades into the digital revolution. So much has changed … Continue reading Vision 2030: What Will the Agency of the Future Look Like?
John Parker Stewart — October 10, 2019 On the fourth of July, 1952, Florence Chadwick attempted to swim the saltwater channel from Catalina Island to the California coast, a distance of 26 miles. Florence had several dangerous enemies. One was the cold water. But she was no stranger to the cold. She had already crossed … Continue reading Leadership Lesson: Vision in the Fog
As companies leave CMO positions unfilled, an evolution of how brands do business with consumers is underway. How brands respond gives us insight into their long-term growth strategy. Anand Thaker on September 3, 2019 Shhh, I’m going to tell you a secret. Want to know the signal to a company’s long-term growth strategy? Start monitoring … Continue reading Want to understand a brand’s vision for future growth? Look to the CMO role
Hassan Mansoor — June 27, 2019 Follow @Hassan_Mansoor1 — June 27, 2019 If you’re a business owner or leader, there will be times when you feel completely overwhelmed and full of self-doubt. Such unhelpful thoughts are sometimes enough to derail your success, but there’s a way to put those feelings on a back burner, so … Continue reading How to Stay Focused While Creating a New Vision
Bob Apollo — May 17, 2019 Follow @bobapollo — May 17, 2019 The best salespeople and the best content marketers are often great storytellers. They have the ability to craft compelling narratives that persuade their potential customers to want to buy. But can the same story architecture work at both the macro (market-wide vision) and … Continue reading Why You Need a Vision Story and a Value Story
Julie Winkle Giulioni — April 15, 2019 Follow @julie_wg — April 15, 2019 For decades, leaders have been advised to generate missions and visions as a way to focus and drive organizations into the future. Countless workshops and books outline the “how-tos” associated with arriving at those just-right words that will galvanize teams and deliver … Continue reading Vision: It’s a Verb!
An omnichannel strategy creates a comprehensive view of the customer’s journey to deliver the right message, at the right time, without pressure or over-solicitation. David Le Douarin on February 1, 2019 With the digitization of consumption patterns, being present on all channels is no longer enough to capture the attention of consumers. Multichannel strategy needs … Continue reading How does an omnichannel vision increase sales?
Rick Goodman — December 30, 2018 Follow @DrRickGoodman — December 30, 2018 rawpixel / Pixabay As a business leader, it’s not enough for you to have a sense of vision—big ideas you’d like to bring to fruition. What’s really important is helping other people to see your vision, to rally behind it, to make it … Continue reading Helping Team Members See Your Vision
Debbie Qaqish — October 17, 2018 — October 17, 2018 If you ask B-to-B marketers to describe their primary focus, 90% of them will say it is net new acquisition. Marketers spend the majority of their time, money and efforts marketing to and engaging prospects. If this is the charter of marketing, this is fine, … Continue reading Is Acquisition Tunnel Vision Cutting Your Customer Lifetime Value Short?
Kate Gerasimova — October 24, 2017 — October 24, 2017 TeroVesalainen / Pixabay A few years ago I used a phone app, called Shapr, to expand my social circles, to make new connections, learn new things and enjoy a conversation or two. I met aspiring artists and entrepreneurs who were looking to start a business … Continue reading Why Articulating A Clear Vision Is Critical For Entrepreneurs