Tag Archives: vision

Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision

Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision by Wayne Friedman , Staff Writer, August 22, 2023 With connected TV’s advertising investment looking to grow 13% to $25.9 billion globally this year  — and 10.4% over the next five years, according to GroupM — that would suggest a now maturing business. But … Continue reading Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision

Apple’s Vision Pro headset may not come with a top strap in the box

Devindra Hardawar   @devindra   “Wow, wow, wow. Bellissimo.” That was the first thing I heard from one excited WWDC attendee as I waited to test Apple’s Vision Pro mixed reality headset. That level is excitement is exactly what Apple is hoping for. Realistically, not everyone will be able to afford a $3,499 device. But … Continue reading Apple’s Vision Pro headset may not come with a top strap in the box

Ferrari’s Vision hybrid race car arrives in ‘Gran Turismo 7’ on December 23rd

Jaguar’s ‘first’ all-electric hypercar exists only on your PS4 You’ll need ‘Gran Turismo Sport’ to drive this supercar.   Jaguar Igor Bonifacic @igorbonifacic Jaguar has unveiled its first-ever electric hypercar. There’s just one catch: for the moment, it will only exist inside of Gran Turismo Sport. The all-wheel-drive Jaguar Vision Gran Turismo Coupé draws inspiration … Continue reading Ferrari’s Vision hybrid race car arrives in ‘Gran Turismo 7’ on December 23rd

Roku’s Vision Of Personalization And The Future Of First-Party Data

Roku’s Vision Of Personalization And The Future Of First-Party Data by Laurie Sullivan  @lauriesullivan, July 24, 2022 Brad Murphy, head of performance advertising at Roku, found a service where he could submit personal information about experiences with his wife that the marketplace uses to create a custom song, which he presented to his wife as … Continue reading Roku’s Vision Of Personalization And The Future Of First-Party Data

Why leading an agile marketing organization requires a vision for change

Remind people of the “why” every single day to really inspire change. Stacey Ackerman on March 7, 2022 Leaders have many reasons for trying agile marketing, but most of the time they aren’t reasons that your employees care about. Also, if your organization has tried a lot of other processes or has had a lot … Continue reading Why leading an agile marketing organization requires a vision for change

How to Build a Solid Experience Vision for Your Business

Gaurav Belani January 3, 2022 Redefining experiences is the key when you are looking to transform your business on a large scale. Revamping the experiences you offer to everyone within and outside the business environment demands higher cross-functional alignment to meet consumer requirements. These experiences are strategized by teams using visions as an anchor. You … Continue reading How to Build a Solid Experience Vision for Your Business

Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It

Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It by Laurie Sullivan  @lauriesullivan, December 31, 2020 Heineken’s Mexican beer label Tecate will release a music video on New Year’s Eve that some might interpret as a metaphor for saying good riddance to 2020. In the Spanish-language music video for his latest hit, ‘Pa’ … Continue reading Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It