Tag Archives: vision

Want to understand a brand’s vision for future growth? Look to the CMO role

As companies leave CMO positions unfilled, an evolution of how brands do business with consumers is underway. How brands respond gives us insight into their long-term growth strategy. Anand Thaker on September 3, 2019 Shhh, I’m going to tell you a secret. Want to know the signal to a company’s long-term growth strategy? Start monitoring … Continue reading Want to understand a brand’s vision for future growth? Look to the CMO role

How does an omnichannel vision increase sales?

An omnichannel strategy creates a comprehensive view of the customer’s journey to deliver the right message, at the right time, without pressure or over-solicitation. David Le Douarin on February 1, 2019 With the digitization of consumption patterns, being present on all channels is no longer enough to capture the attention of consumers. Multichannel strategy needs … Continue reading How does an omnichannel vision increase sales?