Steven BellerFebruary 19, 2015 Coming up with video marketing strategy takes more than just an idea; it takes time, people, creativity, experience, an understanding of the audience and topic and, of course, talent. Plus there are several challenges marketers in the technology world face: sophisticated products that need to be explained in 60 to 90 … Continue reading 5 Questions to Ask Before Creating Marketing Videos for a Tech Company
Susan SolovicFebruary 16, 2015 There are two completely opposite currents in the ocean of content marketing today. One is pushing long-form articles. The other is producing very short content. Today we are considering one aspect of the second position: Vine videos, which are looping videos no longer than six seconds in length. Frankly, although these … Continue reading How to Harness The Power Of 6-Second Videos
Ted BekeFebruary 10, 2015 In a 2013 interview with Howard Stern, mega producer and writer JJ Abrams recounted a painstakingly-built set of San Francisco for Star Trek: Into Darkness. As Abrams lamented the extremely expensive multiple stages, Stern replied simply, “I’ll probably end up seeing that on my iPad mini!” This jab at today’s mobile … Continue reading 3 Ways to Mold Your Videos for Mobile
Greg Finn on January 30, 2015 As animated GIFs continue to captivate on social media, the ability to create is becoming easier. Last month, YouTube demoed an example that it had featuring a native GIF–creator. Not to be outdone, image and video host Imgur, has released a super simple GIF creation tool that works with … Continue reading Imgur Tool Simplifies The Process Animating Videos Into Gifs
Zach WatsonJanuary 14, 2015 The consumption of video content is growing at breakneck speed. Cisco has predicted that by 2017 Internet video traffic will have increased fourfold, and Nielsen reports that 64% of marketers expect video to dominate their content strategies in the near future. But why video? For one, it’s the perfect complement to … Continue reading How to Effectively Repurpose Your Content into Videos
Neil Wood-MitchellJanuary 13, 2015 We know that getting back into the swing of things after the Christmas holiday can often be slow and painful process. If like most of us you’re lacking the stimulation and impetus you require to grab 2015 by the horns, then fear not… As we like to do at this time … Continue reading Motivational Videos to kick start your 2015 !
Survey of retail brands such as Best Buy, Newegg, OnlineShoes and Under Armour shows how product videos can impact the bottom line. Ginny Marvin on January 7, 2015 Retailers that incorporate product video on their sites to inform consumers report higher average order values and conversion rates according to a survey of Liveclicker’s customers using … Continue reading Retailers Using Product Videos Report Much Higher AOV, Conversion Rates
Carly Murphy January 1, 2015 Your inbound marketing efforts are in full swing. Your blog is up and running. Your landing pages are set up and are bringing in leads, and your email campaigns are taking off…but have you implemented video into your inbound marketing efforts yet? Video is quickly becoming the … Continue reading How To Start Creating Videos To Amp Up Your Inbound Marketing
SocialBakers says natively uploaded videos are winning an 80 percent share of all video interactions happening on Facebook. Amy Gesenhues on December 18, 2014 Social media analytics company SocialBakers is throwing more fuel on the fire that is the Facebook video versus YouTube video showdown. Two months after forecasting the number of videos uploaded … Continue reading More Brands Uploading Video Directly To Facebook Vs. Posting YouTube Videos On Facebook Pages [Report]
Peter LaMotte November 27, 2014 When it comes to attracting customers and building brand awareness, video is fast emerging as the marketing tool of choice for small and medium-sized businesses. Video marketing is also seen as a key resource for generating leads and building (or enhancing) brand awareness. According to the recent B2B … Continue reading How To Produce Videos Without Breaking The Bank
