Tag Archives: Videos

Consumers Still Waiting For Personalized Videos To Drive Intent

Marketing Guide, Video Marketing

  by Laurie Sullivan, November 27, 2014   Online video ads are far more effective than other platforms — aside from search engine marketing — at driving purchase intent, but data from a recent survey identifies specific features that make these ads most influential. One feature that is lacking is personalization, to help consumers make better … Continue reading Consumers Still Waiting For Personalized Videos To Drive Intent →

Targeting Paid-Search Ads, Videos Pay Off On Thanksgiving Day

Social Media Utilization

by Laurie Sullivan, November 19, 2014   Oatmeal chocolate chip cookies with walnuts became one of my favorite recipes after searching online for a different type of dessert that would allow me to taste chocolate and get nutritional benefits from oatmeal. The good ones actually use less sugar and butter and more oatmeal. Rather than … Continue reading Targeting Paid-Search Ads, Videos Pay Off On Thanksgiving Day →

5 Tips For Creating Event Videos That Help Raise Attendance

Video Marketing

Braden Worrell      November 18, 2014 What could possibly be a more fun video project than an event promotion video? Well, unless you are the guy who has to run around with the camera shooting and interviewing and not actually fully participating in the event, just vicariously experiencing the event with the tremendous amount of pressure … Continue reading 5 Tips For Creating Event Videos That Help Raise Attendance →

Cheers To Better Product Videos: Big Red Liquors Shows Us How

Video Marketing

  Michelle Downs      November 18, 2014 We nominate videos for a Candi Award if they exemplify one or more of five characteristics: real, simple, fun, fresh, and/or clever. Big Red Liquors tasting videos are an ongoing video series that (currently) covers all things bourbon without all the complications of producing a product review video, which … Continue reading Cheers To Better Product Videos: Big Red Liquors Shows Us How →

Explainer Videos – Make Them As Viral As Any Good Word Of Mouth Story

Video Marketing, Viral Marketing

By Catherine Pham, Published October 8, 2014 Recently, I saw a question online asking whether explainer videos were still effective. Now, I must say I am certainly biased towards this type of content because it explains a topic, service or product in just a minute or two. That quick answer to a reader’s question is … Continue reading Explainer Videos – Make Them As Viral As Any Good Word Of Mouth Story →

Enhance your YouTube Videos: Optimize your CTAs By Making Them Clickable

Search Engine Optimization

In March of this year, I wrote about the benefits of adding video content into your company’s digital marketing strategy. In my blog titled How to Outsmart your Competition with Video Content, I broke down the overall benefits of video, and provided some simple tips and tricks for SMBs looking to add video production into … Continue reading Enhance your YouTube Videos: Optimize your CTAs By Making Them Clickable →

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