Caroline Manning — June 20, 2019 Follow @TopLineFilm — June 20, 2019 Whether you’re just starting to invest in video, or are looking to diversify your content, there are a few styles of video that actually add value to your brand. Not every style makes sense for every company, but many work well together, to … Continue reading 4 Styles of Corporate Video that Actually Add Value
Tag Archives: Video
In OTT video, features are as important as content
Marketers must understand the benefits of collaboration with product teams to promote UX and other aspects of their business users care about. Dan Hurwitz on June 19, 2019 For decades, TV networks have focused on marketing one thing: content. That’s because content was the only thing that broadcasters and networks actually controlled. Cable providers were … Continue reading In OTT video, features are as important as content
Video Marketing for Business: How to Leverage Social Media Videos for Better Results
Lilach Bullock — June 18, 2019 Follow @lilachbullock — June 18, 2019 We’ve all heard it – time and time again – video is all the rage right now. And that is especially true of social media. From visual platforms like Instagram who are now embracing video even more than images to the more serious … Continue reading Video Marketing for Business: How to Leverage Social Media Videos for Better Results
6 Crucial Elements to Include in Every Branded Video
Ana Gotter — June 17, 2019 Follow @ana_gotter — June 17, 2019 The stakes are high for branded videos. They are, after all, the medium that you’re using to define your brand and tell viewers exactly what you’re all about. In a minute or less, you can explain why they should take a chance on … Continue reading 6 Crucial Elements to Include in Every Branded Video
Video Transcription Opens New Doors For Search Marketers
Video Transcription Opens New Doors For Search Marketers by Laurie Sullivan @lauriesullivan, June 13, 2019 Trint, the brainchild of Emmy-winning reporter and former foreign correspondent Jeff Kofman, launched a video player on Thursday that allows engines such as Google and Bing to index the audio to text content in search results. “You have a huge … Continue reading Video Transcription Opens New Doors For Search Marketers
Your 2019 Guide on How to Use Video in Email Marketing
Susan Friesen — June 16, 2019 Follow @eVisionMedia — June 16, 2019 It’s not news that video is at the forefront of marketing these days. From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your … Continue reading Your 2019 Guide on How to Use Video in Email Marketing
Increase Your Reach With These Video Marketing Resources
Susan Gilbert — June 6, 2019 Follow @SusanGilbert — June 6, 2019 Today I have some video marketing resources to help you improve your following online. Here’s four links with tips and tricks to kick start your work week. Your brand audience is attracted to compelling visual content, which can greatly improve your social engagement … Continue reading Increase Your Reach With These Video Marketing Resources
How to Create an Instagram Video Ad Funnel That Actually Works
Kat Pichardo — June 5, 2019 — June 5, 2019 Instagram Ads are one of the most valuable PPC options available to advertisers. There’s no question about it. With around 30% of users purchasing something they’ve first discovered on Instagram and the massive reach potential of Instagram Ads, this adds up. Video ads are likely … Continue reading How to Create an Instagram Video Ad Funnel That Actually Works
The Benefits of Making E-commerce Video Accessible
Jaclyn Leduc — June 3, 2019 — June 3, 2019 Bokskapet / Pixabay Online video is a big deal, and we’re not just saying that. Currently, 78 percent of people watch online videos every week, and 55 percent do so on a daily basis. By 2022, online video will make up 82 percent of internet … Continue reading The Benefits of Making E-commerce Video Accessible
The video algorithm: Facebook vs. YouTube
Facebook is starting to emphasize library content suggestions to keep users engaged for longer periods and increasing their ability to monetize that time through ads. Garrett Woods on June 3, 2019 When Facebook first introduced video into the Newsfeed in 2013, it marked the first time a major player challenged the video space, which at … Continue reading The video algorithm: Facebook vs. YouTube
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