Frederik Bussler — October 23, 2019 Paid advertisement has been a staple of modern marketing for the past one-hundred years. Seriously, the tobacco industry virtually created the modern ad industry as we know it in the early 1900s. Obviously, a lot has changed since then, especially with the formation of the Internet (and the World … Continue reading Paid Ads Versus Word-of-Mouth (WOM) Marketing
Kevin George — September 5, 2019 Follow @imkevin_monk — September 5, 2019 Among the different email marketing metrics like open rate and click-through rate that you often take into consider, there is another metric that should not be overlooked. It is known as “BOUNCE RATE”. While open rate and click-through rate are positive metrics, bounce … Continue reading Hard Bounce Versus Soft Bounce – Does it Affect Email Deliverability?
Elliot Begoun — June 19, 2019 Follow @intertwinegroup — June 19, 2019 Canva.com There is no shortage of things to do or issues to resolve as a founder. Choosing which to attend to is often the difference between progress and stagnation. The question is, how? How do we choose the right things to focus on … Continue reading Interesting Versus Important
Kevin George — March 28, 2019 Follow @imkevin_monk — March 28, 2019 The number of email users globally has reached a count of 3.8 billion. In fact, by the year 2023, it will reach a whopping 4.4 billion users. These figures are enough to show how email as a marketing channel can work wonders for … Continue reading Email Marketing Versus Email Automation: The Difference Between the Two and How Marketers can Leverage it
Matt Harris — June 13, 2018 Follow @mrmch — June 13, 2018 JuralMin / Pixabay If your job security hinges on your ability to disseminate marketing messages via email, then there’s nothing academic about the debate between plain-text and HTML email. And despite what many might think, and despite the fact that it’s been ongoing … Continue reading The Great Plain-Text Versus HTML Email Debate, 2018 Style
Danielle Rhodes — June 8, 2018 Follow @cherio_05 — June 8, 2018 geralt / Pixabay Digital takes the cake in the modern marketing world and social media is an important slice. But, they’re not entirely the same thing. Digital marketing is a cool Generation X who knows the ropes of the internet and how to … Continue reading Digital Marketing Versus Social Media: What’s the Difference?
Rocky Walls — May 27, 2017 Follow @rockywalls— May 27, 2017 “Everything in moderation, including moderation,” said Oscar Wilde. Personally, I love butter, and I don’t do a great job of moderating my consumption of it. There was a time when society revolted against butter and… “Behold! Margarine will save us all.” But, eventually, trans-fat … Continue reading What’s Trending in Video: Quality Versus Quantity
Colleen McKenna — March 27, 2017 Follow @Colleen_Intero— March 27, 2017 LinkedIn has created more than their fair share of confusion lately. Between their updated and, at the moment, unstable, redesign of LinkedIn.com, changing Premium Membership features and Sales Navigator people are just confused and less sure than ever of what they should use, purchase … Continue reading LinkedIn.com Versus Sales Navigator – You Decide
Rob Boman — March 2, 2017 — March 2, 2017 Coke versus Pepsi. Mac versus PC. Yankees versus Red Sox. Harry Potter versus Lord Voldemort. There are opposing forces at work at just about every juncture of life, real or imagined. Those entities can push each other to be the best version of themselves. I … Continue reading Big Agency Versus Small Agency: What’s the Difference?
Justin McGill — February 14, 2017 — February 14, 2017 Do you ever wonder what the world would be like if everyone said exactly what they thought, no matter what? If you have, it’s probably led to the imagination of a bleak existence that has left you thankful for reservation and politeness. Honesty is often … Continue reading What is a Suspect Versus a Prospect?