Tag Archives: Versus

Hard Bounce Versus Soft Bounce – Does it Affect Email Deliverability?

Kevin George — September 5, 2019 Follow @imkevin_monk — September 5, 2019 Among the different email marketing metrics like open rate and click-through rate that you often take into consider, there is another metric that should not be overlooked. It is known as “BOUNCE RATE”. While open rate and click-through rate are positive metrics, bounce … Continue reading Hard Bounce Versus Soft Bounce – Does it Affect Email Deliverability?

Email Marketing Versus Email Automation: The Difference Between the Two and How Marketers can Leverage it

Kevin George — March 28, 2019 Follow @imkevin_monk — March 28, 2019 The number of email users globally has reached a count of 3.8 billion. In fact, by the year 2023, it will reach a whopping 4.4 billion users. These figures are enough to show how email as a marketing channel can work wonders for … Continue reading Email Marketing Versus Email Automation: The Difference Between the Two and How Marketers can Leverage it

The Great Plain-Text Versus HTML Email Debate, 2018 Style

Matt Harris — June 13, 2018 Follow @mrmch — June 13, 2018 JuralMin / Pixabay If your job security hinges on your ability to disseminate marketing messages via email, then there’s nothing academic about the debate between plain-text and HTML email. And despite what many might think, and despite the fact that it’s been ongoing … Continue reading The Great Plain-Text Versus HTML Email Debate, 2018 Style

What’s Trending in Video: Quality Versus Quantity

Rocky Walls — May 27, 2017 Follow @rockywalls— May 27, 2017 “Everything in moderation, including moderation,” said Oscar Wilde. Personally, I love butter, and I don’t do a great job of moderating my consumption of it. There was a time when society revolted against butter and… “Behold! Margarine will save us all.” But, eventually, trans-fat … Continue reading What’s Trending in Video: Quality Versus Quantity