Tag Archives: Vendors

19 questions to marketing attribution and predictive analytics vendors during a demo

These platforms can provide marketers with valuable insights into how to better allocate their resources. Pamela Parker on March 1, 2022 With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the … Continue reading 19 questions to marketing attribution and predictive analytics vendors during a demo →

13 questions to ask digital experience platform vendors during the demo

Digital Marketing Tools

If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you. Pamela Parker on February 28, 2022 Digital experience platforms are hot right now. That’s because DXPs, and the headless and hybrid CMS that are central … Continue reading 13 questions to ask digital experience platform vendors during the demo →

24 questions to ask account-based marketing vendors during a demo

Account Management

By working with one or more of the many ABM tool vendors, marketers can better navigate the rapidly evolving B2B landscape. Pamela Parker on January 21, 2022 Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to focus their … Continue reading 24 questions to ask account-based marketing vendors during a demo →

23 questions to ask identity resolution vendors during a demo

Identity Management

As the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences. Pamela Parker on January 6, 2022 An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply … Continue reading 23 questions to ask identity resolution vendors during a demo →

Real Story on MarTech: Sometimes the biggest vendors carry the biggest risks

Marketing Technology

But many smaller vendors are betting their lives on a single offering. Tony Byrne on July 15, 2021 at 11:54 am In 2019 when IBM suddenly let go of nearly all its martech portfolio, I joked that it reversed an ancient adage: while perhaps “no one ever got fired for recommending Big Blue,” it turns … Continue reading Real Story on MarTech: Sometimes the biggest vendors carry the biggest risks →

Finding value through negotiation with martech vendors

Negotiation Skills

Experienced leadership with hands on marketing operations experience matters. Rodric Bradford on November 18, 2020 Many marketing teams are preparing to negotiate software contracts that expire on Dec. 31, or are already in the middle of doing so, and this in a climate where marketers are looking for quick wins, and vendors are more eager … Continue reading Finding value through negotiation with martech vendors →

Frustration-Free Packaging: The Ultimate Guide for Amazon Sellers (and Vendors)

Amazon Utilization

Nicholas Godwin November 4, 2020 Amazon is shooting for net-zero emissions, and you can net some profit if you sell on Amazon. Hey, Amazon doesn’t even know me. But since you and I sell on there and you might benefit from this info, I thought it makes sense to share it. No strings attached. By … Continue reading Frustration-Free Packaging: The Ultimate Guide for Amazon Sellers (and Vendors) →

Vendors go all-in on professional services to speed digital transformation

Digital Transformation

For many sophisticated marketing technology platforms, it is nearly impossible to be a technology-only company. Amy Gesenhues on May 6, 2020 Recently, one of Acquia’s customers who had not previously worked with the digital experience platform’s professional services team reached out to set up a meeting. The customer was being approved for an FDA test … Continue reading Vendors go all-in on professional services to speed digital transformation →

Actionable Lead Generation Tactics for Management Software Vendors

Leads Generation

Judy Caroll — October 29, 2019 Follow @JudyCaroll1 The management software industry has become an overcrowded marketplace transforming it into a dog-eat-dog competition where everyone wants to have a bigger piece of the pie. Management software vendors surely do not run out of marketing ideas but the problem is these ideas/strategies seem to have a … Continue reading Actionable Lead Generation Tactics for Management Software Vendors →

The 10 Most Important Questions to Ask Call Tracking Vendors

Delivery Services

Owen Ray — October 1, 2018 Follow @invoca— October 1, 2018 As you try to nail down the best call tracking solution for your business, you’ll discover that there are platforms that can get you up-and-running with basic call tracking functionality, and there are more advanced solutions that provide features that marketers with big-time media … Continue reading The 10 Most Important Questions to Ask Call Tracking Vendors →