Tag Archives: Vendors

Martech vendors need to engage year-round, not just at renewal time

Angie Judge of Dexibit lit a fire on LinkedIn when she said a SaaS vendor only contacted here once a year to secure a renewal. Kim Davis on August 25, 2023 “We just cancelled a SaaS product we’ve used for three years. Each year, we get the same email from them, a month out from … Continue reading Martech vendors need to engage year-round, not just at renewal time →

9 questions to ask marketing work management vendors during the demo

Marketing Outsourcing

Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage. Pamela Parker on July 28, 2023 Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with … Continue reading 9 questions to ask marketing work management vendors during the demo →

12 questions to ask SEO platform vendors during the demo

SEO Platforms

When its demo time here are four things for stakeholders to keep in mind and a dozen questions to help you when talking to vendors. Pamela Parker on May 3, 2023 Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. Once you have determined that enterprise SEO … Continue reading 12 questions to ask SEO platform vendors during the demo →

37 questions to ask call analytics vendors during the demo

Analytics Platforms

If a call analytics platform makes sense for your business, these questions will help make sure you get the right one,: Pamela Parker on January 26, 2023 at 9:57 It’s easy to see why call analytics platforms have become an essential martech tool. They let marketers collect, analyze and act upon the growing volume of … Continue reading 37 questions to ask call analytics vendors during the demo →

20 questions to ask customer data platform vendors during the demo

Customer Engagement

You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs. Pamela Parker on January 20, 2023 When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really … Continue reading 20 questions to ask customer data platform vendors during the demo →

Channel99 will help marketers measure the performance of channels and vendors

Marketing Technology

A new company from the founder of Demandbase is seeking to meet the B2B attribution challenge, leading with a free mobile app. Kim Davis on November 30, 2022 Channel99 launches today with a free mobile app and the promise of a full platform offering in the New Year. It aims to provide technology that can … Continue reading Channel99 will help marketers measure the performance of channels and vendors →

Tech buyers increasingly prefer buying from third-party marketplaces rather than vendors

Marketing Branding

A new report from G2 shows buyers shifting away from vendor interactions as vendor trust wanes. Kim Davis on September 14, 2022 B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. That’s the main takeaway from the … Continue reading Tech buyers increasingly prefer buying from third-party marketplaces rather than vendors →

24 questions to ask ABM vendors before signing the contract

ABM Strategy

Plus 15 questions to ask customer references, preferably in a business similar to your own. Kim Davis on July 29, 2022 Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. … Continue reading 24 questions to ask ABM vendors before signing the contract →

20 questions to ask MPM system vendors

Marketing Platforms

What you need to know when assessing MPM vendors. Pamela Parker on July 28, 2022 A marketing performance management (MPM) system employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. Its purpose is to help marketers allocate future spend and bring it in line with … Continue reading 20 questions to ask MPM system vendors →

6 things martech vendors don’t want you to know

Marketing Technology

Marketing technology vendors make promises they can’t always fulfill. Here are some pitfalls in martech selection to look out for. Darrell Alfonso on July 6, 2022 We love martech, don’t we? To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. We also owe … Continue reading 6 things martech vendors don’t want you to know →