For marketers, video and mobile have been the two most spoken about things this year, but for those outside of the industry, it might easy to ask “what is the real value of video for my business?”
Good question, and one that we will look into some statistics to see why people are beginning to really respect video as a marketing medium for their business.
According to Animoto, 68% of the Top 50 Internet Retailers are using video content on their website. This can include product reviews, advertisements, explainer films or videos from events they have featured at.
This could prove to be a smart move too, because visitors who visit a website with a video on it, tend to stay around 2 minutes longer than they do on a website that doesn’t have any video content. 2 minutes might not seem like a long time, but in a digital space that has attention spans continually shortening, this is a long enough time to increase conversions.
Animoto also say that having videos on email newsletters improved the click-through rate by between 200 and 300%. So, if your company regularly sends out a newsletter with latest offers or discounts, add a video or two to help increase CTR.
According to Hub.TV, by the year 2016, there will be a staggering 1.5 billion online video users, which shows that the popularity of video is only going to grow. The reason online video is going to continue growing is because it is easy and fast, it has a mass appeal and it is often user-generated.
Live video is something worth considering for business too. For example, Bombora.TV says that audiences are 18 times more likely to stay longer on a live video than a video on demand. This is largely due to wanting to get the information right there and then.
So, there is no wonder that there has been a 52.1% increase in the amount of money spent by marketers on video – a statistic that keeps on growing year-on-year.
There is a lot of value in video, not just for people sharing it on their social media timelines, but for businesses too, and it could be time for your company to jump on the bandwagon too.
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