Megan Hannay December 9, 2014 Those of us who can pass hours filtering through keyword referrals and bounce rates know that nothing replaces the thrill of raw data results on website growth tactics. When a blog post ranks for a new popular key phrase or when new website copy increases conversions, we can see our … Continue reading Questions to Make Your Best Pages Better Using Heat Maps
by Stephen Moyers November 26th, 2014 Is traditional advertising dead? For media planners, the simple answer is No. But the better answer is to borrow a Facebook relationship status it’s complicated. Digital marketing is still in its early stages, so a robust set of long-term, hard data doesn’t exist yet. However, the short-term … Continue reading How to Create an Effective Media Plan Using Digital Marketing
By Sarah Greesonbach, Published November 13, 2014 When you engage a potential customer with video, you create a visual relationship with them. They’re able to get a sense for who you are, how you speak, and how you provide value to your customers. And when done correctly, it can do a better job of communicating … Continue reading 3 Reasons You Should Be Using Video For B2B Lead Generation
By Jennifer Kardell, Published November 12, 2014 Why Pinterest Is The Most Missed SMM Opportunity And How To Use It Effectively Over the last year, Pinterest has gained a lot of traction with the online community, and businesses are beginning to recognize the platform as a viable medium to reach out to customers. Although it … Continue reading 5 Tips For Using Pinterest For Business
By Angela Hausman, PhD, Published November 7, 2014 Content is king! Long live the king! You know content marketing is the secret to getting traction for your website (which is where the magic of conversion happens) and building engagement on your social platforms. To help, we’ve published several posts about how to optimize your … Continue reading How To Optimize Your Posts Using Post Length And Sharing
By Sarah Greesonbach, Published October 30, 2014 Part of the challenge of B2B sales and lead generation is that sometimes the right solution doesn’t work the first time you try it. When a roadblock appears, you need to troubleshoot the root of the problem so that you don’t inadvertently dismiss a valuable tool or … Continue reading How To Solve 3 Annoying B2B Sales Problems Using Buyer Personas
By Megan Toohey, Published October 28, 2014 Cold calls are the bread and butter of successful sales development reps. But what about the times you call and don’t get an answer? Leaving a message is a hard starting point to a demo or qualified appointment. Instead of being dejected when you don’t get an answer, … Continue reading 5 Voicemail Tips Every Sales Development Rep Should Be Using
When I was a kid, my father would often say “Why try to fix something with a band-aid, when you know cement is required?” Ever noticed what’s required when utilizing cement? A little more effort is required when attempting to put something that will last for a while in place. This made me think about … Continue reading Are You Using Band Aids Or Cement To Improve Your Customer’s Experience?
By Lindsey Weintraub, Published October 17, 2014 If you want to convince your boss your company website needs to be updated, you’ll need quantitative, objective proof points to justify making the investment. This isn’t hard to do with Google Analytics, which is a free tool for analyzing the effectiveness of your website. Google Analytics provides … Continue reading Using Bounce Rate to Build Your Case for a Website Update
By Emma Vas, Published October 16, 2014 No, you’re not. Every business needs to try out more marketing channels than they currently use, because only by experimenting with as many channels as possible does any company discover and grow its revenue generation. Your business is no exception. B2B marketing channels are diverse, and each comes … Continue reading Are You Using The Best Marketing Channels For Your Business?
