Tag Archives: Using

Using A Link Audit To Protect Your Site From Nefarious Links

Search Engine Optimization

by Jeremy Walker, October 13, 2014   It’s no secret that inbound links are extremely important in search; adding high-quality links should improve your site’s rankings. As an SEO expert, you’ve likely spent a significant amount of time and energy developing these links. At the same time, Google has put a ton of emphasis on … Continue reading Using A Link Audit To Protect Your Site From Nefarious Links →

Increase Your Company’s Leads Online Now Using These 5 Tips

Email Marketing, Marketing Guide

By Jonathan Long, Published October 12, 2014 When you want to increase your company’s leads online there are several lead generation methods that you can attempt. There are several different ways to create a buzz for your company and generate leads, but it isn’t easy to predict what is going to work and what isn’t … Continue reading Increase Your Company’s Leads Online Now Using These 5 Tips →

Improving Lead Generation and Conversion Rates Using A/B Testing

Sales Guide

To maximize the effectiveness of your digital marketing efforts, it’s important to be constantly testing and optimizing your campaigns. A/B testing is a way for marketers to test different variables and see which are the most effective at generating leads and conversions. A/B testing can provide actionable, measurable and (sometimes) immediate results. Often the smallest … Continue reading Improving Lead Generation and Conversion Rates Using A/B Testing →

Using Video in Email is Easier than You Think

Email Marketing, Video Marketing

Many marketers today are using video to spice up their marketing, educate customers, and talk about products and services. Combining these videos with email, the highest ROI-producing channel, can boost exposure of this your marketing messages. But what’s the best way to integrate video into your email marketing? There are a variety of email providers … Continue reading Using Video in Email is Easier than You Think →

5 Ways Not Using Speech Analytics is Affecting Your Contact Center

Customer Relationship Managemnet

Just seven percent of consumers report that the customer service they experience when dealing with companies exceeds their expectations. While 26 percent have experienced being transferred between agents without resolution of the problem they initially called about. That is abysmal. Without the proper monitoring tools in place, it is impossible to monitor agent and customer … Continue reading 5 Ways Not Using Speech Analytics is Affecting Your Contact Center →

Using Social Listening to Focus Your Nonprofit Online Marketing Message

Social Media Utilization

The rapid ascendancy of social media over the past decade, with 71% of adults visiting social media sites through early 2014, has not gone unnoticed by nonprofits, about half of whom (48%) recognize its importance to their overall marketing strategy. Still, 67% of 9,000 small- and medium-size nonprofits in a March, 2014 survey report having … Continue reading Using Social Listening to Focus Your Nonprofit Online Marketing Message →

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