Digital Marketing Trends 2020

When it comes to digital marketing, it’s important to be ahead of the game, but with ever-changing trends and new technologies, this can be easier said than done. To help you get a head start for the new year, we’ve compiled this list of digital trends to look out for in 2020 and ongoing trends that are here to stay.

Digital Marketing Trends 2020

  • Social Messaging Apps – Yes, they’ve been around for a while, but 2020 will see more brands using messaging apps to communicate with their customers. Not only do messaging apps allow for extremely personalised marketing, but it’s also a convenient way for your customers to have direct contact with your business.
  • Transparency – Consumers are demanding transparent, easy to understand information from brands, with 94% of consumers staying loyal to brands that offer complete transparency. However, after the enforcement of GDPR in 2018, how you handle customer data is vital and not complying could have an extremely negative impact on your business. After all, honesty is always the best policy.
  • Smart Bidding in Google Ads – Good news for all you PPC account managers out there… automation and smart bidding on Google Ads is expected to become the norm. These improvements will help you optimise your bids better, giving you the ability to maximise conversions.

Ongoing Digital Marketing Trends

  • Video – 72% of customers would rather learn about a product or service by way of video, so it’s no surprise that video is sticking around. With so many benefits, more and more businesses are using video as a tool to communicate their messages, but simply churning out a poor quality video, for the sake of it, won’t equate to success. When it comes to video, quality over quantity is the answer.
  • Position Zero – Position 1 is no longer the top spot on a search engine results page (SERP). Position zero or ‘#0’ is where it’s at! This highly desired position features text from your website and is now the top spot.
  • Influencer Marketing – Influencer marketing is an incredibly effective way to reach interested consumers. It delivers 11x higher ROI than other forms of digital marketing, which is why it’s not going anywhere.
  • Content Marketing – You guessed it. Content is still king! Content demonstrates your expertise to potential clients, supports your websites SEO and can help you create a personality for your brand. In 2020, focus your efforts on creating interactive content and video.

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Author: Neil Wood-Mitchell

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