by Mickie E Kennedy November 18, 2015 Follow @ereleasesNovember 18, 2015 It is pretty much a given that people are visually wired. We respond to images much more than text. You need only look at Facebook data to see that posts with images usually have more views, more comments and more likes. The problem is … Continue reading 5 Tips on Creating and Using Infographics
by Pam McBride November 17, 2015 Follow @leadsiftNovember 17, 2015 Not all customers are created equal. You’ve probably had your fair share of one-time customers, who engage on social media or make a purchase once, never to return. And while there are tactics you can use to encourage them to come back, why not focus … Continue reading Using Social Data to Uncover Your Most Valuable Customers
by Jamie Nichol November 17, 2015 Follow @CultureIQNovember 17, 2015 If you’re a manager or human resources specialist, you know a strong workplace requires trust. So much so that a SHRM study found trust between employees and senior management to be the number-two contributor to job satisfaction. Trust leads to internal motivation, a sense of … Continue reading 7 Tips for Using Trust to Keep You and Your Employees Happy
How can you keep your marketing strategy in tune when the industry is shifting so quickly? Columnist Joshua Reynolds has some tips for how to adjust and change course ahead of time so that you’ll always be prepared. Joshua Reynolds on November 17, 2015 Ever feel like your marketing strategy starts off in perfect tune … Continue reading Auto-Tune for Marketing: Tips For Using Analytics To Plan, Execute And Adjust Your Marketing Strategy In Real Time
With the holidays quickly approaching, what better time than the present to look for ways to increase foot traffic to your stores? Columnist Amy Bishop shows how to leverage geography & intent, audiences and your web experience to drive more in-store traffic. Amy Bishop on November 16, 2015 For the consumer, online purchases are easy … Continue reading Using Paid Search To Bring Customers In-Store
by Katy Mrvova November 13, 2015November 13, 2015 Do you have an online store? Terrific! Here’s the tough question. Do you create invoices for your customers manually? If so, then this post is a must-read for you. I’m here so you can better understand the benefits of using an invoicing software (automated invoicing) for your … Continue reading 5 Benefits of Using Invoicing Software for Your Online Store
by Raul Harman November 11, 2015November 11, 2015 Introduction For those of you unfamiliar with the Pareto principle, here is a quick introduction to bring you up to speed. Vilfredo Pareto, a famous Italian economist, engineer, philosopher and much more, made several important contributions to economics, particularly in the study of income distribution. Amongst many … Continue reading Using The “80-20” Rule In Social Media
by Robert Nissenbaum November 11, 2015November 11, 2015 Are You Missing Out On Web Traffic By Not Using Twitter? While Twitter is one of the best social channels a small business owner can leverage, far too many I speak with want little to do with it. That’s an absolute shame. When I look at the … Continue reading Are You Missing Out Not Using Twitter?
Now that Facebook’s Universal Search includes public posts, columnist Wesley Young takes a look at the pros and cons of using Facebook for Local Search. Wesley Young on November 10, 2015 Not too long ago, Mark Zuckerberg hinted that Facebook could eventually replace web search, at least to some degree. A step in that direction … Continue reading 6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can Dominate
by Charles Heitz November 10, 2015 Follow @CharlesHeitzNovember 10, 2015 Since the dawn of industrialism, businesses have come up with thousands upon thousands of ways to push their products and services. Companies around the globe have used marketing strategies that range from paper flyers and leaflets to live seminars and radio advertisements. However, those forms … Continue reading Using Social Media As A Marketing Tool
