By Sy Mukherjee June 20, 2022 Ling Shao’s 3-year-old autistic son struggles to communicate. “My youngest son, he has almost a calcified part of his forehead because he bangs it on the floor so much because he’s frustrated, and he can’t communicate what he wants,” she says. “It’s heartbreaking.” Shao, who is the … Continue reading How a tech startup is using AI to find better treatments for autism
Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Kim Davis on June 24, 2022 Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. Based on a survey of more than 1,700 sales, marketing and operations … Continue reading Are you still using spreadsheets to manage your work? Take our poll
How to Grow a Business: 15 Strategies to Start Using Now Joe Martin / 07 Jun 2022 Starting a business is hard, but learning how to grow a business that’s already up and running is a challenge all of its own. So what’s the secret to success? Just like when you were first starting … Continue reading How to Grow a Business: 15 Strategies to Start Using Now
Using Marketing & PR to Quickly Increase Your Brand’s Visibility Nate Nead / 02 Jun 2022 Want to grow your business? Want to continue adding new customers and getting in front of a larger audience of qualified buyers? You need to focus on brand awareness. Brand awareness and visibility are key elements of successful … Continue reading Using Marketing & PR to Quickly Increase Your Brand’s Visibility
Political advertisers have to dig deep to look beyond traditional voter files and discover persuadable voters. Chris Wood on June 6, 2022 With midterm elections coming up, political campaigns are pulling out all the stops to reach voters in the shifting digital landscape. Strategists are having to navigate a new set of privacy data restrictions, … Continue reading How political campaigns are using contextual insights to reach more voters
By Jackie Ferguson and Roxanne Bellamy May 20, 2022 Even people who champion diversity and are knowledgeable about the topic can be nervous about choosing the correct words to describe various aspects of personal identity. This is especially true when interacting with people whose personal identities they have not often encountered. How should I … Continue reading How to get better at using inclusive language in the workplace
Browsing is no longer a strong indicator of intent. Search tells you more. Ryan Phelan on May 12, 2022 I have COVID-19. Luckily I’m vaxxed and boosted, so the effects have been mild. But in the brain fog that inevitably accompanies COVID, my thoughts have naturally turned to email marketing. Why would I think of … Continue reading Using search and email to recognize customer intent
Sharpen focus during the consideration phase by organizing the tasks and goals that a new CDP can deliver on. Greg Krehbiel on May 12, 2022 When considering a customer data platform, many people ask questions like: How do I pick the right one? Do I need a data lake along with a CDP? How much … Continue reading Prepare for CDP implementation using a template for use cases
The increased demand for high-quality content has marketers adopting a modular strategy. This means centralizing content files in a digital asset management (DAM) tool, able to be deployed in different combinations, depending on the channel or customer. “The whole idea of modular content is to create content in blocks or sets which you can then … Continue reading 6 strategies for using a DAM to manage modular content
CarMax maps out their growing omnichannel marketing analytics strategy. Chris Wood on May 5, 2022 “Our No. 1 goal is to understand the impact that our marketing dollars have to company sales and how to maximize that impact,” said Shawn Petrou, director, digital acquisition analytics for CarMax at its recent presentation at The MarTech Conference. … Continue reading Using analytics to optimize marketing spend and drive sales
