The FTC plans to slap companies with hefty fines for using fake reviews Kris Holt @krisholt The Federal Trade Commission (FTC) has proposed a formal ban on fake reviews and testimonials. Companies would also be prohibited from using phony followers and views to inflate their social media metrics if the rule takes effect … Continue reading The FTC plans to slap companies with hefty fines for using fake reviews
Tag Archives: Using
YouTube test threatens to block viewers if they continue using ad blockers
YouTube Premium family plan now costs $23 a month Sean Buckley @seaniccus If you subscribe to a YouTube Premium family plan, you may want to check your email: Google is notifying users that the monthly cost of the service will be going up by $5 a month. Starting in November, most users will … Continue reading YouTube test threatens to block viewers if they continue using ad blockers
Days before UA sunset most sites still not using GA4
With days to go before Google turns off Universal Analytics, a majority of sites around the world and in the US are still using it. Constantine von Hoffman on June 21, 2023 The UApocalypse is drawing nigh. On July 1st, nine days from now, Google will shut down the standard version of Universal Analytics (UA) … Continue reading Days before UA sunset most sites still not using GA4
Using logistics to build inclusive, resilient communities
By Nikki Clifton June 16, 2023 As we continue to navigate the challenges of global crises, it’s safe to say the logistics industry has been put to the test. Optimizing supply chains across industries has become more crucial than ever. The need for prompt delivery of supplies and the ability to switch delivery locations … Continue reading Using logistics to build inclusive, resilient communities
How to accelerate your marketing career using generative AI now
Three essential applications of AI in marketing that will ease your work load and fast track your career. Scott Vaughan on June 6, 2023 Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary. Proving the point: 81% of marketing leaders say … Continue reading How to accelerate your marketing career using generative AI now
The pitfalls and practical realities of using generative AI in your analytics workflow
The key to a successful generative AI project is for the end user to have a clear expectation for the final output. Richard Wheaton on June 2, 2023 We’ve heard much about how generative AI is set to change digital marketing over the last few months. As consultants, we work with brands to harness technology … Continue reading The pitfalls and practical realities of using generative AI in your analytics workflow
7 Benefits of Using Google Cloud for Your Business
7 Benefits of Using Google Cloud for Your Business Deanna Ritchie / 31 May 2023 Google Cloud Platform (GCP) can make working on projects and websites easier for your business, whether it is big or small. But what is GCP, how is it different from Google Drive, and how can you use it to … Continue reading 7 Benefits of Using Google Cloud for Your Business
YouTube Restricts Content For Viewers Using Ad-Blocking Tools In New Experiment
YouTube Restricts Content For Viewers Using Ad-Blocking Tools In New Experiment by Colin Kirkland , May 11, 2023 In a move to promote its ad-free Premium subscription option, YouTube is currently running a new experiment that blocks users from watching in-app content while ad-blocking apps are active in their browsers. The experiment was originally reported … Continue reading YouTube Restricts Content For Viewers Using Ad-Blocking Tools In New Experiment
73% of marketers now using generative AI tools
Two-thirds of those surveyed say they use it for brainstorming sessions, first drafts and outlines. 49% rely on AI to produce final content. Constantine von Hoffman on May 8, 2023 Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, … Continue reading 73% of marketers now using generative AI tools
Google Adds Gmail Checkmark For Brands Using BIMI
Google Adds Gmail Checkmark For Brands Using BIMI by Ray Schultz , May 4, 2023 Gmail, building on its adoption of Brand Indicators for Message Identification (BIMI) in 2021, has added a blue checkmark for brands that are using BIMI. Recipients who click the icon will see a message that says, “The sender of this … Continue reading Google Adds Gmail Checkmark For Brands Using BIMI