Tag Archives: Using

The FTC plans to slap companies with hefty fines for using fake reviews

The FTC plans to slap companies with hefty fines for using fake reviews   Kris Holt   @krisholt The Federal Trade Commission (FTC) has proposed a formal ban on fake reviews and testimonials. Companies would also be prohibited from using phony followers and views to inflate their social media metrics if the rule takes effect … Continue reading The FTC plans to slap companies with hefty fines for using fake reviews

How to accelerate your marketing career using generative AI now

Three essential applications of AI in marketing that will ease your work load and fast track your career. Scott Vaughan on June 6, 2023 Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary.   Proving the point: 81% of marketing leaders say … Continue reading How to accelerate your marketing career using generative AI now

The pitfalls and practical realities of using generative AI in your analytics workflow

The key to a successful generative AI project is for the end user to have a clear expectation for the final output. Richard Wheaton on June 2, 2023 We’ve heard much about how generative AI is set to change digital marketing over the last few months. As consultants, we work with brands to harness technology … Continue reading The pitfalls and practical realities of using generative AI in your analytics workflow

YouTube Restricts Content For Viewers Using Ad-Blocking Tools In New Experiment

YouTube Restricts Content For Viewers Using Ad-Blocking Tools In New Experiment by Colin Kirkland , May 11, 2023 In a move to promote its ad-free Premium subscription option, YouTube is currently running a new experiment that blocks users from watching in-app content while ad-blocking apps are active in their browsers. The experiment was originally reported … Continue reading YouTube Restricts Content For Viewers Using Ad-Blocking Tools In New Experiment