CPG Company Uses AI To Optimize Ad Campaigns by Laurie Sullivan @lauriesullivan, April 6, 2023 Albert.AI proved out an artificial intelligence (AI)-based social and search advertising solution aimed at improving the effectiveness of digital ad campaigns with in-house teams. The tests — carried out by an unidentified consumer packaged goods (CPG) company — helped to … Continue reading CPG Company Uses AI To Optimize Ad Campaigns
Microsoft is holding a ‘future of work’ AI event on March 16th Jon Fingas @jonfingas Now that Microsoft has outlined how AI will reshape Bing search, it’s ready to detail how the technology will influence your workplace. The company is holding a “Future of Work with AI” event on March 16th at 11AM Eastern. … Continue reading Microsoft 365 ‘Copilot’ uses AI to automate everyday tasks in multiple apps
AI-Supported Tool Uses OpenAI’s GPT Model To Generate Sales, Marketing Email Copy by Ray Schultz , March 3, 2023 Newsworthy.ai is partnering with SalesNexus to offer an AI-supported tool for creating sales and marketing copy for emails. The new product, Emailcomposer.ai, uses OpenAI’s Generative Pre-trained Transformer (GPT) model to quickly generate marketing copy, Newsworthy.ai says. … Continue reading AI-Supported Tool Uses OpenAI’s GPT Model To Generate Sales, Marketing Email Copy
Portland Shop Uses ChatGPT To Tell Family Stories On A Startup Budget by Laurie Sullivan @lauriesullivan, January 18, 2023 Portland agency 2Player used artificial intelligence (AI) to produce the six commercials for Provo, Utah-based Storied, a family-history technology startup rebranded from World Archives, which provides access to historical newspaper content. The announcement was made Wednesday. Storied … Continue reading Portland Shop Uses ChatGPT To Tell Family Stories On A Startup Budget
Unifying first-party data in the CDP helps authenticate users and quickly improve their experiences. Chris Wood on December 22, 2022 Less than two years ago, Penske Media Corporation (PMC) began implementing a customer data profile (CDP) from Treasure Data to unify data across big-name titles like Billboard, Rolling Stone and Variety. PMG has 130m unique … Continue reading How Penske Media uses a CDP to help advertisers reach digital users
Hitting the Books: How Southeast Asia’s largest bank uses AI to fight financial fraud Machine learning is streamlining traditional, rules-based money laundering investigations. A. Tarantola @terrortola DBS Bank: AI-Driven Transaction Surveillance Yes, robots are coming to take our jobs. That’s a good thing, we should be happy they are because those jobs they’re taking … Continue reading How Southeast Asia’s largest bank uses AI to fight financial fraud
Email technology is helping Cherry Bombe consistently produce relevant, original content that increases audience retention. Kim Davis on August 4, 2022 Image courtesy Cherry Bombe After a long career in publishing that included stints at Harper’s Bazaar and as Yahoo’s Food editor in chief, Kerry Diamond, founder and editor in chief of Cherry Bombe, opened … Continue reading How Cherry Bombe uses email to make customers smile
New Toronto office brings automated videos to North American dealerships and manufacturers. Chris Wood on April 28, 2022 This week, video creative automation platform Phyron expanded into the North American market with the opening of a new Toronto office. Since starting in 2019, the Sweden-based company has helped produce digital videos for over 1,000 car … Continue reading How video creative platform Phyron uses AI to sell cars
By Rachel Brennan April 14, 2022 Throughout the pandemic, technology decision-makers have quickly adopted new solutions to streamline remote and hybrid business processes. But this onboarding process shined a light on a long-standing problem: the inherent biases introduced to tech products by humans. Although many tech solutions are powered by AI, the tech … Continue reading How to spot human bias in the tech your company uses
The email marketing company is taking tools developed during the pandemic to get critical messages to Ukraine. Chris Wood on March 17, 2022 Validity has expanded its Validity for Good program to help deliver messages with critical information to those who need it in Ukraine. During a time of crisis, organizations want to get messages … Continue reading Validity for Good uses email verification methods to deliver critical messages
