Best SMS Marketing Software : Top SMS Marketing Platforms for 2022

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author imageAneeca Younas Last updated:

Just about everyone uses a mobile phone regularly these days, which makes SMS the perfect platform for marketing products and services to customers. But how do you know which software to pick?


With dozens of high-quality SMS marketing software platforms available in 2022, you can design, send and track automated campaigns with ease. The best SMS marketing software platforms offer a variety of features and integrations that make your life easier, like drip-campaign texting, opt-in/opt-out management, A/B testing and seamless reporting.


To help you find the best SMS marketing software for your needs, we’ve compiled a list of our top picks by comparing pricing, features, and integrations. Let’s take a look!





Our Pick for the Best SMS Marketing Software: Sendinblue



  • To get on even footing with large brand names and big-budget corporations, small businesses need marketing software that can effectively get their message out without breaking the bank.
  • That’s why we’ve chosen Sendinblue as our top pick for SMS marketing software; it’s an all-in-one solution that provides powerful marketing automation features at an affordable price.
  • Sendinblue lets you easily create and send beautiful SMS campaigns, and it also provides a host of other powerful marketing features like automated email marketing, CRM, and live chat functionality.



Best SMS Marketing Software: Top 15 for 2022


We’ve reviewed the top SMS marketing software to help you achieve your SMS marketing campaigns. The top 15 software have fantastic automation tools and time-saving templates, are easy to use, affordable and offer a free trial to get you started.



  1. Sendinblue?—?Best for small business marketing campaigns
  2. Attentive?—?Best SMS Marketing App To Improve Your ROI
  3. Birdeye?—?Best SMS tool for customer review and feedback management
  4. ActiveCampaign?—?Best for growing your customer base
  5. Podium?—?Great could-based solution for CRM
  6. Klaviyo?—?Excellent for client management
  7. EZ Texting?—?Powerful SMS campaign management
  8. Text-Em-All?—?Best software for bulk SMS messaging
  9. Postscript?—?Perfect SMS marketing tool for Shopify integration
  10. MobileMonkey?—?Best SMS and Facebook chat marketing tool
  11. SlickText?—?Best for sending marketing campaigns
  12. SimpleTexting?—?Best for tracking delivery and performance
  13. Omnisend?—?Best SMS software app that combines SMS & email marketing onto one platform
  14. BulkSMS?—?Best SMS software application for one-click integration with Zapier, MailChimp, & Shopify

Best SMS Marketing Platforms Reviewed


Below you’ll find a list of the best SMS marketing platforms reviewed based on feature set, price, & benefits.


1. Sendinblue?—?Best for small business marketing campaigns


Sendinblue is a cloud-based digital marketing tool that is best suited for small businesses aiming to grow their reach through email automation and social media platforms, like Facebook. It’s a fully functional marketing and sales tool that will help you send newsletters, email campaigns, and even automated trigger messages such as welcome emails.


In addition, users get access to pre-made templates for their newsletter subscriptions, as well as a chat function on your website and CRM, which includes data from social media sites like Facebook.


You can also send your time-sensitive communications to your customers’ phones directly. This can be done by using its API, marketing automation, or one of the platform’s plugins to set up transactional SMS for purchase confirmations, shipment updates, and more.


Features:



  • Email/SMS Marketing
  • CRM
  • Built-in Chat Function
  • Marketing Automation and Segmentation
  • Landing Pages and Signup Forms
  • SMTP & API

Pricing: Offers Free Account and Lite Accounts starts at $ 25.00/month


Pros:



  • SMS marketing
  • Advanced automation
  • Unlimited number of contacts
  • Competitive pricing
  • CRM

Cons:



  • Slow support
  • Past deliverability rate issues


2. Attentive?—?Best SMS Marketing App To Improve Your ROI


Claimed to drive an average of 20.5% of total online revenue for modern e-commerce brands, Attentive is an AI-powered platform that helps create more personalized content for each individual user.


Attentive allows users to send automated one-to-one messages, which are triggered by specific actions or behaviors. To do this, it analyzes user behavior data and creates dynamic, real-time content that is sent through texts or push notifications.


This highly functional platform can be integrated with most of the tools that you are currently using, such as Shopify, Mixpanel, and Salesforce. And if that wasn’t enough, the platform offers litigator defender and audit trailing tools to keep you compliant with anti-spam laws.


Features:



  • Campaign Analysis
  • Email Marketing
  • Channel Attribution
  • Coupons and Promos
  • 2-Way Messaging

Pricing: Offers Free Account (Contact Attentive For Pricing Details)


Pros:



  • Ease of use
  • Amazing features
  • Excellent campaign deployment
  • Outstanding customer service
  • Workflow automation

Cons:



  • Segmentation limitation
  • Reporting dashboard could use some work


3. Birdeye?—?Best SMS tool for customer review and feedback management


Birdeye is an SMS customer feedback management system that helps business owners get insights about customer satisfaction and loyalty. It does this by collecting reviews and ratings from customers who have interacted with your business online?—?whether it be through social media, your website, or email.


This data can then be used to create targeted marketing campaigns that improve customer loyalty and drive more sales. Also, in its campaign section, you can automate promotion and review request messages that are sent to customers based on certain conditions, such as when they make a purchase or leave a positive review.


Features:



  • Omnichannel solution
  • ActiveCampaign CXA platform
  • SMS Subscription
  • Text-to-landline
  • Review Management

Pricing: Offers Free Account (Contact Brideye For Pricing Details)


Pros:



  • Helps you monitor business reviews
  • Ability to send auto-replies for review
  • Plenty of customization options
  • Excellent user/role management
  • 24/7 customer service

Cons:



  • Complex reporting tool
  • Limited Client SEO reporting


4. ActiveCampaign?—?best for growing your customer base


ActiveCampaign is a Chicago-based email marketing automation software that helps small businesses grow their customer base. It does this by allowing users to send targeted messages to customers based on their interactions with your business.


For example, you can segment customers who have made a purchase from those who have not, or send a different message to first-time buyers than to returning customers. In addition, the software offers a wide range of integrations with other tools like Shopify, WordPress, and Zapier, so you can easily Collect data and automate your marketing tasks.


You can also send follow-ups to your contacts, inform sales representatives, and more by using automatic SMS messaging in your automation workflows. Easily define a precise delivery plan so that you may ship on the best day and time.


With ActiveCampaign, you can automate your SMS marketing by adding in an SMS block to any of your email drip campaigns. Set up automated appointment and event reminders, coupon code delivery confirmation, and flash sale notifications.


Features:



  • Bulk SMS messaging
  • Messaging Template
  • Team Messaging
  • Text-to-landline
  • Review Management

Pricing: Offers Free Account (Contact Attentive For Pricing Details)


Pros:



  • Helps you monitor business reviews
  • Ability to send auto-replies for review
  • Plenty of customization options
  • Excellent user/role management
  • 24/7 customer service

Cons:



  • Complex reporting tool
  • Limited Client SEO reporting


5. Podium?—?Great cloud-based SMS solution for CRM


Podium is a cloud-based customer service software that allows business owners to manage and monitor their customer interactions across all channels, including SMS. The software offers a variety of features, such as the ability to track customer satisfaction ratings over time; view transcripts of live chats and voice messages; and respond to reviews on Google, Facebook, and Yelp.


In addition, Podium offers an SMS marketing tool that allows you to send automated messages to customers based on their interactions with your business. Podium has a number of features, including the ability to manage text message marketing campaigns. Manage signups and lists using Podium’s text message marketing capabilities, distribute targeted content to certain groups or lists, and provide coupons to customers.


All communications display in the same thread in which your consumer communicates with you. Podium also provides analytics, allowing you to examine key indicators such as open rates and click-through rates.


Features:



  • Text message marketing campaign management
  • Solicit and manage reviews
  • Text-to-pay option for customers
  • Customer surveys
  • Automated appointment

Pricing: $ 399.00/month


Pros:



  • Easily send special offers and updates
  • Organized dashboard for all platform
  • Collect feedback quickly and easily.
  • Chat-to-text function
  • Video-chat function

Cons:



  • Pricing


6. Klaviyo?—?excellent for client management


Klaviyo is an email and SMS marketing software that helps online businesses automate their customer interactions. It’s simple-to-use, modern, and one of the most popular email & SMS marketing platforms currently on the market.


Klaviyo’s key value proposition is its in-depth tracking of customer behavior data and the way it lets you use that data to create targeted marketing campaigns. For example, segmenting customers who have made a purchase from those who have not, or sending a different message to first-time buyers than to returning customers are both trivial in Klaviyo?—?the platform bakes this type of functionality in as a core offering.


The program can save all of a company’s client information in one location. This enables organizations to develop more quickly and in a way that they can manage, which isn’t always the case with traditional advertising and marketing tactics.


Subscribers must opt-in to receive messages from any merchant using Klaviyo SMS. When you combine SMS capabilities with your other processes, people who choose to receive text messages will receive a welcome message automatically as well.


Features:



  • Fast Integrations
  • Targeting
  • Powerful Segmentation
  • Fully customizable
  • A/B Testing

Pricing: Depends on the number of contacts


Pros:



  • Customizable reports
  • Free toll-free number from Klaviyo
  • Excellent customer support
  • Predictive analytics
  • SMS Benchmark

Cons:



  • Navigation Flows


7. EZ Texting?—?Powerful SMS campaign management


EZ Texting is a tool that helps you reach out to your customers through text messages. With this platform, you can create and send SMS campaigns, track their delivery and performance, and manage your contacts all in one place. You can also use keywords to automate your messages and set up drip campaigns to keep your contacts engaged.


EZ Texting also offers a wide range of integrations, so you can use it with other tools in your marketing stack. Another benefit of EZ Texting is its extensive communication options, which allow teams to reach out to consumers and prospects in a variety of ways. You can keep in contact with your audience on the road with the mobile app, and team management capabilities allow for numerous user logins.


Text forwarding sends messages to your email inbox or mobile phone, allowing you to stay connected even when you’re not signed in to the website. You may utilize your current company phone lines to contact subscribers using text-to-landline direct messaging, or you can pick a new text-enabled number specifically for SMS marketing reasons.


Features:



  • Bulk messaging and push notification
  • Built-in insight tool
  • Dedicated shortcodes
  • Drip campaigns
  • Implementation and Onboarding

Pricing: Tarts at $ 24.00 per month


Pros:



  • 98% deliverability
  • Easily track essential statistics
  • Outstanding workflow automation
  • Free incoming text messages
  • Easy to set up

Cons:



  • Complex pricing bundles that depend on the # users you have


8. Text-Em-All?—?Best software for bulk SMS messaging


Text-Em-All is a bulk SMS marketing tool that allows you to send text messages to large groups of people quickly and easily. It’s perfect for businesses that want to run SMS campaigns, notify customers about special offers or events, or simply stay in touch with their audience.


Text-Em-All makes it easy to create and send messages, and you can track the performance of your campaigns using the platform’s analytics tools. The software also integrates with a variety of other marketing tools, so you can use it alongside your other marketing efforts.


It also has a two-way messaging feature, and this allows you to receive and respond to text messages from your customers. This makes it easy to provide customer service through text messages. You can also use Text-Em-All to send SMS surveys and collect data from your audience.


Features:



  • Contact management
  • Templates selection
  • Bulk messaging and push notification
  • Two-way communication
  • Geo-targeting

Pricing: Starts at $ 24.00 per month


Pros:



  • Very affordable pricing options
  • Ease of use
  • Ability to create sub-groups
  • Outstanding Contact Management
  • Easy to set up

Cons:



  • Only available in the US


9. Postscript?—?Perfect SMS marketing tool for Shopify integration


Postscript is a Shopify SMS marketing tool that allows you to connect with your customers and increase sales through text messages. Using pop-ups, landing sites, email opt-ins, connections, and more, you can easily create a TCPA-compliant text message marketing subscriber list.


You can also automate your text marketing by using customized text marketing strategies to drive traffic and purchases, as well as trigger automations like welcome collections, abandoned carts, and more. Easily create engagement SMS campaigns by tagging data from your Shopify store.


Features:



  • SMS marketing for Shopify stores
  • Checkout collection
  • SMS automation and segmentation
  • Campaign scheduling
  • Subscriber and Message analytics

Pricing: Starts at $ 25.00 per 2,500 messages sent


Pros:



  • Budget-friendly
  • Designed for eCommerce
  • Offers pre-built automations
  • Good customer support
  • Easy to use and navigate

Cons:



  • Limited Shopify business analytics


10. MobileMonkey?—?Best SMS and Facebook chat marketing tool


MobileMonkey is a chatbot development tool that allows users to create chatbots for websites, Facebook Messenger, Instagram, and SMS. With MobileMonkey, you can easily create chatbots for marketing, sales, and customer support. You can also use the tool to send newsletters, run contests, and collect leads.


The platform offers a wide range of features, including drag-and-drop chatbot builder, A/B testing, live chat, mass messaging, and more. Although this platform was made originally for Facebook Messenger chat, its SMS marketing capability does not disappoint.


From growing your contact list and results tracking to chatbot analytics and insights, Mobile Monkey is a powerful tool for SMS marketing.


Features:



  • Code-Free Campaign Builder
  • Advanced Inbox Management
  • Keyword Opt-in Tool
  • Contact List Uploader
  • Website Chat SMS Opt-in Widget

Pricing: Contact MobileMonkey for pricing


Pros:



  • Ease of use
  • Variety of templates
  • Great flexibility on all channels
  • Ability to integrate to CRM
  • Allows sending media (jpg, gif)

Cons:



  • Limited tutorials

11. SlickText?—?Best for sending marketing campaigns


You can go from having little to no experience with text message marketing to being fairly skilled with SlickText in no time. The user interface is simple, but we were most pleased by the platform’s extensive explanations. There are videos available on how to register an account, reserve a keyword, and set up autoresponders.


These explanations are simple and detailed enough for even the most inexperienced text messaging users to understand. They’re also handy if you lose track of how a function works. Of course, the SlickText support team is accessible to answer your queries. A corporate representative may be reached through toll-free phone, email, or live chat.


Features:



  • Bulk SMS
  • Automatic Replies
  • Workflow automation
  • Offers shortcodes
  • Reporting and analytics

Pricing: Starts at $ 29.99 a month


Pros:



  • Outstanding customer support
  • Multiple integrations
  • Competitive pricing
  • Two-Way Text Messaging
  • Text Scheduler

Cons:



  • Limited subscriber data collection

12. SimpleTexting?—?Best for tracking delivery and performance


SimpleTexting is a powerful SMS marketing tool that allows you to send mass text messages, track their delivery and performance, and manage your contacts all in one place. It’s perfect for businesses that want to run SMS campaigns, notify customers about special offers or events, or simply stay in touch with their audience.


The platform has a user-friendly dashboard with a variety of options, such as segmentation and statistics. SimpleTexting’s plans are scalable, allowing businesses to start small and grow with them, making it our top selection for the finest scalable text message marketing service.


Features:



  • Auto-response
  • Scheduled messaging
  • Lead-capture forms
  • Mobile-friendly
  • Shortcodes

Pricing: $ 25 per month for 500 credits


Pros:



  • Easy to navigate
  • Budget-friendly
  • Excellent customer support
  • Easy to sign-up and setup
  • Very customizable

Cons:



  • Lack of search function
  • Limited capability for campaign creation

13. Omnisend?—?Best for both SMS & email marketing on one platform


Omnisend is a sleek, advanced SMS software application that can be easily integrated with your email campaigns to maximize deliverability. Their name is appropriate, as they really are an all-in-one solution for automating your eCommerce and growing your subscriber list.


Not only does this software offer free SMS credits, but it also automates eCommerce with pre-built or custom automations, helps you grow your subscriber lists by letting you add responsive popups to SMS landing pages, and uses customer data to target the right contacts via SMS in the first place. It’s a powerful tool that can be used to great effect with a little bit of know-how.


Features:



  • ‘Omnichannel’ marketing: email, SMS, landing page, & more
  • Built-in CRM
  • Automation builder
  • Auto-segmentation of contacts

Pricing: Starts free with 250 contacts & 60 SMS messages per month. Upgrade to their “Email & SMS” plan for $ 59/mo & get 3,933 SMS messages per month.


Pros:



  • Centralizes email, SMS, & landing page marketing
  • Strong customer support (24/7)
  • In-depth reporting on SMS deliverability
  • Affordable SMS rates

Cons:



  • Platform is email-focused (mostly), so SMS builder is not as fleshed out

14. BulkSMS?—?Best for one-click integrations with Shopify, MailChimp, and Zapier


BulkSMS is a little-known but highly reputable bulk SMS sender that’s making waves with its built-in web and desktop applications. It’s great for both small business & enterprise-level companies, with a built-in web and desktop GUI that lets you send SMS via BulkSMS’s massive global network. At present, BulkSMS connects to more than 800 networks in over 200 countries.


You don’t need any coding skills to get started: simply connect your Shopify, MailChimp, or Zapier account and you’re good to go. BulkSMS highly values regional compliance, so you can be sure your SMS marketing campaigns will always be on-brand and within regulations, and the company is always up-to-date on regulatory oversight.


Features:



  • Both web & desktop applications
  • Send bulk SMS via a one-click interface
  • In-depth SMS API for easy developer integrations

Pricing: per-credit pricing, with an average per-SMS cost of $ 3.50USD in the US


Pros:



  • Strict adherence to regional regulations
  • Great for low-code businesses & apps that use MailChimp, Shopify, or Zapier
  • On over 800 of the world’s most popular global networks

Cons:



  • Some have called their credit-based pricing ‘prohibitive’
  • Outdated look & feel (but this doesn’t impact performance)

 

What is an SMS marketing platform?


SMS marketing is a highly effective strategy for businesses to communicate with their customers. It allows you to send text messages directly to your customers’ phones, which can increase customer engagement and loyalty; however, sending out messages en masse is difficult to do without the help of an SMS marketing platform.


SMS marketing platforms are software tools that make it easy for businesses to send out text messages to their customers. They typically have user-friendly interfaces that allow you to create and send campaigns, manage subscribers, and track the results of your efforts.


There are a number of different SMS marketing platforms available, most of which will offer the following features:



  • Campaign creation and management: Allows you to create and send text messages, as well as track their success.
  • Subscriber management: Lets you manage your subscribers, including adding new ones and deleting old ones.
  • Reporting and analytics: Provides information on how many people opened your messages, clicked on your links, and so on. This can help you to track the success of your campaigns and make necessary adjustments.
  • Integration: Many platforms offer integration with other software tools, such as CRM systems, so you can easily manage your customer data.

How can SMS marketing help my marketing strategy?


SMS marketing is a tried and tested method of marketing that can be extremely successful for businesses of all sizes. It’s a great way to connect with customers who may not be reached through other marketing channels. And, because SMS messages have high open and response rates, they offer an excellent return on investment.


Considering that 75% of people prefer to receive marketing offers via text than any other medium, SMS marketing should be an important part of your marketing mix in order to reach the masses. But how exactly does it help?


1. Increased Engagement: SMS messages have a high open rate, so you can be sure your marketing message will be seen by your target audience. In fact, SMS marketing has a response rate of 45% as compared to 8% for emails. And, because people can easily respond to text messages, they’re more likely to engage with your brand.


2. Greater Reach: SMS marketing allows you to reach a large audience quickly and easily?—?and since the average US phone user touches their phone 2,617 times per day, this isn’t surprising. With the growing use of mobile devices, more and more people are now able to receive your marketing messages.


3. Increased ROI: SMS marketing is an extremely efficient way to reach your target audience, with an average click-through rate (CTR) of 80%. This means your return on investment ends up being a lot higher than other methods; and, while ROI will be different for every campaign, many companies report ROIs of 500% or more.


So, if you want to increase engagement, reach a larger audience, and see a high return on investment, SMS marketing is the way to go!


Conclusion: what is the best SMS marketing platform for 2022?


In reviewing SMS marketing platforms?—?or any business platform, for that matter?—?it’s impossible to give one definitive answer as to which platform is best. Different businesses have different needs, and what might be the best platform for one company might not be the best for another. That’s why every company needs to trial different platforms and find the one that best suits their specific needs.


However, there is one platform that stood out to us from the rest: Sendinblue. It’s intuitive, easy to use, and has a wide range of SMS features that can be tailored to fit any business. What’s more, Sendinblue is affordable, making it an excellent choice for small businesses on a tight budget.


If you’re looking for the best SMS marketing software for your business, then we recommend giving Sendinblue a try?—?but all of the platforms listed here are worth trialing to see which one is the best for you.


FAQs


Still got questions about SMS marketing? Read through the FAQs below for the 101 on text message marketing software.




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Author: Aneeca Younas


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