Tag Archives: Uses

How Sur La Table uses AI to power customer experience

The national retailer uses Bloomreach technology to boost online discoverability and identify ecommerce opportunities. Chris Wood on March 1, 2024 National retailer Sur La Table draws customers to physical locations with cooking classes and a wide selection of high-end kitchenware to shop. Now, the company’s customer experience is similarly optimized online with a new AI … Continue reading How Sur La Table uses AI to power customer experience →

Tableau Pulse uses AI to make data more accessible

Data Management Platforms

The new offering from Salesforce’s Tableau will deliver AI-generated digests to your preferred workflows. Kim Davis on February 23, 2024 Tableau, the data visualization platform acquired by Salesforce in 2019, is beginning the roll-out of Tableau Pulse, an AI-driven experience designed to make data more accessible to everyone regardless of expertise with data visualization platforms. … Continue reading Tableau Pulse uses AI to make data more accessible →

How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales

Data Analytics

The independent online bookseller used year-round ecommerce strategies to grow sales 20% over the holidays. Chris Wood on January 23, 2024 Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks developed a … Continue reading How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales →

Expedia’s Project Explorer uses AI to curate trips based on budget and time of year

Travel Planning

By Jessica Bursztynsky September 21, 2023 Expedia is leaning further into artificial intelligence with its suite of new products that CEO Peter Kern hopes will cement consumer loyalty to the travel giant’s brands. “Providing all these tools that are the new technology can allow for what we think creates the best product experience, and that’s … Continue reading Expedia’s Project Explorer uses AI to curate trips based on budget and time of year →

How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability

Marketing AI

How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability by Laurie Sullivan @lauriesullivan, May 26, 2023 LoopMe, an ad-tech company that uses artificial intelligence (AI) to improve brand advertising performance, has launched an Intelligent Marketplace that it says creates a smarter programmatic ecosystem for buyers and sellers. It also maintains high-bid matches … Continue reading How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability →

MetLife uses agile marketing to unleash pet insurance sales

Legal Battles

MetLife, a leading global insurer, is using an agile marketing approach to unlock the power of self-governing teams, drive business growth, and connect with consumers. Jacqueline Dooley on April 12, 2023 Image provided by MetLife “Pet insurance is a business that has a huge amount of white space,” said Sabrina Sebastian. “There was a significant … Continue reading MetLife uses agile marketing to unleash pet insurance sales →

CPG Company Uses AI To Optimize Ad Campaigns

Advertisement Campaigns

CPG Company Uses AI To Optimize Ad Campaigns by Laurie Sullivan @lauriesullivan, April 6, 2023 Albert.AI proved out an artificial intelligence (AI)-based social and search advertising solution aimed at improving the effectiveness of digital ad campaigns with in-house teams. The tests — carried out by an unidentified consumer packaged goods (CPG) company — helped to … Continue reading CPG Company Uses AI To Optimize Ad Campaigns →

Microsoft 365 ‘Copilot’ uses AI to automate everyday tasks in multiple apps

Productivity Tools

Microsoft is holding a ‘future of work’ AI event on March 16th Jon Fingas @jonfingas Now that Microsoft has outlined how AI will reshape Bing search, it’s ready to detail how the technology will influence your workplace. The company is holding a “Future of Work with AI” event on March 16th at 11AM Eastern. … Continue reading Microsoft 365 ‘Copilot’ uses AI to automate everyday tasks in multiple apps →

AI-Supported Tool Uses OpenAI’s GPT Model To Generate Sales, Marketing Email Copy

AI Tools

AI-Supported Tool Uses OpenAI’s GPT Model To Generate Sales, Marketing Email Copy by Ray Schultz , March 3, 2023 Newsworthy.ai is partnering with SalesNexus to offer an AI-supported tool for creating sales and marketing copy for emails. The new product, Emailcomposer.ai, uses OpenAI’s Generative Pre-trained Transformer (GPT) model to quickly generate marketing copy, Newsworthy.ai says. … Continue reading AI-Supported Tool Uses OpenAI’s GPT Model To Generate Sales, Marketing Email Copy →

Portland Shop Uses ChatGPT To Tell Family Stories On A Startup Budget

Software Development

Portland Shop Uses ChatGPT To Tell Family Stories On A Startup Budget by Laurie Sullivan @lauriesullivan, January 18, 2023 Portland agency 2Player used artificial intelligence (AI) to produce the six commercials for Provo, Utah-based Storied, a family-history technology startup rebranded from World Archives, which provides access to historical newspaper content. The announcement was made Wednesday. Storied … Continue reading Portland Shop Uses ChatGPT To Tell Family Stories On A Startup Budget →