Riana Upton — June 28, 2019 — June 28, 2019 Creating products takes a lot of time. Make sure your efforts don’t go to waste by following these six onboarding tactics. If you’re in product management—or are involved with product development in any capacity—you know that feature adoption can sometimes be the most challenging and … Continue reading 6 Strategies to Improve User Onboarding
Microsoft Bing Ads UI Gets ‘Massive’ Upgrade, Better Access by Laurie Sullivan @lauriesullivan, April 26, 2019 Microsoft has begun to make its advertising products more accessible to those with physical and emotional impairments, either temporary or permanent. It’s also reaching out to marketers and agency reps, teaching them how to do the same. The Bing … Continue reading Microsoft Bing Ads User Interface Gets ‘Massive’ Upgrade To Improve Accessibility
Zach Heller — April 19, 2019 Follow @zheller — April 19, 2019 If you work with an SEO expert, you have encounter times when her recommendations or priorities conflict with the overall goal of improving the website. This will happen when content changes on the website are written for search engines and not for real … Continue reading Does SEO Conflict with User Experience?
Dana Kachan — March 13, 2019 Follow @DanaKachan — March 13, 2019 Did you know that, according to a recent study, 79% of people who don’t like what they see on your website are going to go back and look for another one? That’s right, 8 out 10 visitors are unlikely to go through your … Continue reading 6 Tips That Can Drastically Improve Your Website’s User Experience
While consent is core to operating ethically, it is crucial not to forget about user experience. Ben Barokas on January 9, 2019 The introduction of the General Data Protection Regulation (GDPR) this year started a ripple of privacy legislation across the globe, with governments evaluating whether current laws are enough to protect the personal data … Continue reading Reaching global equilibrium: The value of consent and user preference
Yuval Yeret — December 8, 2018 Follow @yuvalyeret — December 8, 2018 Clker-Free-Vector-Images / Pixabay Marketing Backlogs in the Trenches When I work with my clients on Scrum in a Marketing context the discussion about the Marketing Backlog and how to move from a big bang marketing campaign to a more iterative approach via smaller … Continue reading User Stories Don’t Belong in the Marketing Product Backlog
Kevin Senior — December 4, 2018 Follow @Glasscubes — December 4, 2018 When it comes to project management, the tools you use make all the difference. Choosing an appropriate methodology is important, sure. But you must have the right tools to support that choice. As a widely used tool among many organizations, SharePoint is often … Continue reading Thinking of Using SharePoint for Project Management? Read These User Stories First
Garry Grant — October 14, 2018 Follow @seoinc — October 14, 2018 What are Micro Moments? Micro Moments are, according to Google, “intent-rich moments when a person turns to a device to act on a need – to know, go, do, or buy.” The four types of Micro Moments you need to focus on throughout … Continue reading What are Micro Moments? How Micro Moments Work With User Intent
Garry Grant — October 6, 2018 Follow @seoinc — October 6, 2018 What is User Intent? User intent goes beyond keywords to describe what a user is looking for when they turn to a search engine. User intent tells us the reasoning behind the keywords and phrases the user chooses. Search queries fall into three … Continue reading What is User Intent? Understanding User Intent and How it Helps With SEO
Ana Gotter — September 26, 2018 Follow @ana_gotter — September 26, 2018 User’s interest is dwindling, and with so much competition on every social media platform, it’s unlikely that you’ll keep it for more than ten to fifteen seconds. I’ve been coaching brands and businesses to tighten up their video marketing, keeping clips to a … Continue reading IGTV For Marketers: How to Make Long-Form Video That Keeps User Interest
