Uzi Shmilovici — March 8, 2017 — March 8, 2017 When Steve Jobs first laid out plans for the revolutionary iPhone, did he build it for his engineers or for the millions of people who use it every day? We all know the answer: it was built for the end user. But the companies that … Continue reading Why CRMs Should Be Designed for the End User
Kurt Shaver — February 3, 2017 Follow @kurtshaver— February 3, 2017 How the New Linkedin Impacts Different User Types By now, about 50% of LinkedIn users have had their desktop interface switched over to the new mobile-inspired design. If it hasn’t, it’s expected to happen by the end of February. Here’s how to tell which … Continue reading How the New Linkedin Impacts Different User Types
Jason Jasura — January 10, 2017 — January 10, 2017 It’s no secret that more users are starting their search for products and services from mobile devices. A recent report from Hitwise analyzed data from a large pool of web searches and found that almost 60% of them began on mobile devices. Enter Google Message … Continue reading Using Adwords Message Extensions to Increase CTR and User Engagement
Brittany Berger — December 23, 2016 Follow @bberg1010— December 23, 2016 My marketing career is still young, but if there’s one thing that’s become crystal clear so far, it’s that in-house and agency marketing jobs might as well be different fields completely. Sure, the end result is ideally the same: campaigns that rock people’s socks … Continue reading User Recommended: Our 13 Favorite Social Media Marketing Tools for Agencies
By Shaimaa Mortada December 16th, 2016 On-page SEO is all about how well your website responds to Google ranking factors. And by your website, we mean exclusively your website – everything from your URL and your metadata, to your content, keywords and images. What’s beautiful about good on-page SEO is that’s what’s good for users … Continue reading User Friendly On-Page SEO: A Short Guide
Don’t look for shortcuts. Columnist Drew Eastmead explains why you shouldn’t rely too much on social media to drive website traffic to your business. Drew Eastmead on December 6, 2016 at 9:37 am I recently presented content marketing workshops to two clients in different states. Each company had a large staff of writers to produce … Continue reading User intent: Why organic content trumps social media
Samella Garcia — November 19, 2016 — November 19, 2016 Unfortunately when it comes to graphic designers, all too often they can fall into the trap of not thinking like the clients that they serve. Instead of thinking about the business implications of their work, they get caught up in the artistic expression, forgetting about … Continue reading 6 Pro Tips to Become a More Effective User Interface Designer
Angie Geffen — November 12, 2016 Follow @AngieGeffen— November 12, 2016 Understanding how users behave online is key to creating a marketing strategy that gets results. If you don’t understand how your audience behaves, how will you know where to post your ads? Or what kind of content to create? Or what kind of SEO … Continue reading What Our Online User Behavior Study Reveals
by Caitlin Zucal Follow @Caitlin_ZucalOctober 23, 2016 Experts add immense value to an online community. They possess a wealth of knowledge that enables others to become more productive and solve problems. But expert status doesn’t happen overnight. Instead of having all the answers, most of us join an online community in search of an answer. … Continue reading From Everyday User to Community Expert
by Lee Frederiksen Follow @hingemarketingOctober 14, 2016 Every business needs a website. But not all websites are created equal. Many are designed and developed without a thorough understanding of the way people use websites to make buying decisions. In fact, the way your site is built can have a powerful impact on your business — … Continue reading B2B Website Strategy: Best Practices for User Experience
