Greetje den Holder — August 11, 2017 Follow @GdenHolder — August 11, 2017 In April, I wrote a blog about product demonstration videos made by users called ‘The How and Why of Successful User Product Demonstrations’. Indeed, there are quite a few reasons why you would want to show user product demonstrations on your website … Continue reading 3 Reasons Why NOT to Use User Product Demonstrations
Amanda Singleton — August 1, 2017 — August 1, 2017 422737 / Pixabay Besides defining your brand, color grabs attention, conveys the right emotions, and also helps illustrate the hierarchy of page elements in your design. It’s a big influence in user engagement. Also important for influencing engagement are a good user experience and well-written … Continue reading How Do Colors Influence Website User Engagement?
Columnist Aaron Strout outlines five easy ways businesses can take advantage of existing technology/functionality to improve the customer experience on mobile. Aaron Strout on July 27, This past weekend, I bought a Nest thermostat — you know, one of those smart thermostats that looks like a round iPhone and supposedly saves thousands of dollars … Continue reading 5 ways companies can improve their mobile user experience
Mark Miller — July 11, 2017 Follow @MMtwopointfive — July 11, 2017 Have you been on a website recently that wasn’t mobile friendly, or struggled with a frustrating ecommerce experience? While not an entirely new concept, user experience continues to go without the needed consideration and care from too many businesses. If you’re one of … Continue reading 5 Ways to Enhance Your User Experience and Drive More Business
The machine learning-based tool also suggests the best audience segments for engagement with that content. Barry Levine on June 21, 2017 The good news about user-generated content (UGC) is that there’s so much to choose from. And therein lies the rub. This week, UGC platform Stackla has expanded its machine learning into a product … Continue reading Stackla adds a Co-Pilot to recommend which user content should be published
Murray Newlands — June 21, 2017 Follow @murraynewlands— June 21, 2017 All the craze surrounding chatbots have made them one of the hottest topics of conversation, at least in the marketing world. Not only are they powered by incredibly innovative technology, but they also have the power to redefine the way you communicate and interact … Continue reading Top 10 User Experience Practices To Consider When Building Your Chatbot
Jason Whitehead — June 21, 2017 — June 21, 2017 ?Who wouldn’t like to secure 20 years’ worth of renewals with each of their customers? Well, this is doable and, in fact, if you sell on a subscription basis, this should be your goal from the very beginning. But how do you get there? Ask … Continue reading User Adoption & The 20-Year Renewal
Ben Gallant — April 21, 2017 — April 21, 2017 User experience (UX) on a website is obviously important. This fact is drilled into every Web developer and designer, every inbound marketer, and every digital creative from day one. Just how important is UX? According to one commonly cited study, 88 percent of users are … Continue reading Understanding Heat Maps: What Data Can Tell You About Your Website User Experience
Greetje den Holder — April 14, 2017 Follow @GdenHolder— April 14, 2017 In my 2016 blog The Simple Why and How of Product Demonstration Videos, I showed that product demonstration videos enable better conversion opportunities. I also listed 5 reasons why videos should be an important part of your marketing mix and revealed how you … Continue reading The How and Why of Successful User Product Demonstrations
Alice Oh — March 10, 2017 — March 10, 2017 Why User Experience Matters Marketers today are faced with the challenge of being able to meet consumers’ demanding needs in a highly digitized world where technology is penetrating almost every aspect of our lives. Brands are forced to accept and adopt technology into their marketing … Continue reading 6 Key Tips on Optimizing User Experience in Today’s Digitized World
