StackAdapt sees an opportunity to activate data and drive cross-channel impact. Mike Pastore on October 15, 2025 Programmatic platform StackAdapt today announced the general availability of a martech suite that includes email marketing, first-party data activation and programmatic advertising on a single platform. While programmatic ads and email traditionally live in different martech tools, … Continue reading StackAdapt unveils a martech suite combining programmatic, data and email marketing
Athena from Zeta brings voice-powered intelligence straight into marketing workflows. Mike Pastore on October 10, 2025 Zeta Global introduced a natural language AI agent this week, personalizing the digital workspace for marketers using the Zeta platform. Known as Athena by Zeta, the company calls it a “superintelligent” agent with access to Zeta’s data cloud … Continue reading Zeta Global unveils ‘superintelligent,’ natural language AI agent
At Pegaworld, the company showcased AI-powered tools to simplify how enterprises automate work, build applications and upgrade outdated systems. Constantine von Hoffman on June 2, 2025 Pegasystems kicked off the Pegaworld user fest today by announcing a range of AI-powered tools designed to simplify how enterprises automate work, build applications and upgrade outdated systems. … Continue reading Pegasystems unveils agentic coordination solution
Improvements include better data orchestration, a fully redesigned customer journey function, an AI agent creator and enhanced compliance tools. Constantine von Hoffman on May 14, 2025 Twilio today unveiled new features for its customer experience platform to deliver personalized experiences before, during and after engaging with a business Central to this is an enhanced … Continue reading Twilio unveils new features for customer data platform
Salesforce Starter and Pro Suites now have ecommerce storefront capabilities alongside marketing, sales and service. Kim Davis on October 22, 2024 Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low-code setup for branded storefronts and tools to manage … Continue reading Salesforce unveils integrated ecommerce storefronts
Pulling together data from mobile into the customer profile improves SMS, push notifications and in-app messages, and informs cross-channel strategies. Chris Wood on October 4, 2024 Zeta Global launched a new AI-powered intelligent mobile solution, as well as an expanded roster of AI agents, at last week’s Zeta Live event in New York. These … Continue reading Zeta Global unveils connected mobile experience and AI agents
Platform has personas for marketing, sales and service, as well as four bots and more than 80 other new features. Constantine von Hoffman on September 18, 2024 HubSpot opened its Inbound conference today by unveiling Breeze, the AI powering its customer platform. “Until now, we haven’t seen a complete AI solution for businesses,” said … Continue reading HubSpot unveils Breeze, its ‘complete AI solution’
Eligible start-ups are offered a structured four month free trial of the customer engagement platform while any company can get a 14 day free ride. Kim Davis on September 5, 2024 Customer engagement platform Braze launched two new free offerings, Braze for Startups and Braze Free Trial. These are both limited time offerings allowing … Continue reading Braze unveils new freemium offerings
Google is also testing a new “Promotions” feature for App Campaigns that can create event-driven promotions tailored for mobile users. Anu Adegbola on September 4, 2024 Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care. The new plans allow advertisers … Continue reading Google Ads unveils advanced performance planner for YouTube campaigns
With SAP stitching generative AI throughout its enterprise platform, it also had some announcements of interest to CX professionals. Kim Davis on June 4, 2024 Although it’s hardly surprising that SAP’s CX offering now includes an AI toolkit, the announcement could almost have been lost in the tidal wave of business AI announcements pouring … Continue reading SAP unveils new CX AI toolkit, consumer insights solution
