Tag Archives: Unique

Your Startup’s Unique Origin Story Can Be Your Most Marketable Asset [Infographic]

Hattie JamesJune 24, 2015 Blood, sweat, tears – ask the founder of any startup, and she’ll tell you those are the building blocks which went into her company. She has toiled for months, even years to make this happen, often in some cramped space hidden away in the bowels of someone else’s building. Dig a … Continue reading Your Startup’s Unique Origin Story Can Be Your Most Marketable Asset [Infographic]

9 Steps to Building a Unique Value Proposition in Management Consulting

Candis RousselApril 26, 2015 When professional services buyers look to hire a management consulting firm, they want to make sure they find the firm best suited to improve their performance and solve complex problems that are hindering growth. How do you prove you’re the management consulting firm to do this? With a strong value proposition. … Continue reading 9 Steps to Building a Unique Value Proposition in Management Consulting

The 10 Deliciously Unique Content Marketers To Follow On Twitter

by Heba Hosny March 17th, 2015    The content marketing scene is brimming with big players. Most of them get noticed soon enough because hungry audience are eager for outstanding content. As a self-proclaimed Aha expert, I enjoy following content marketers who have an edge. To name just a few, I’m hooked on Marie Forleo, … Continue reading The 10 Deliciously Unique Content Marketers To Follow On Twitter