Tag Archives: Unique

Everyone’s Unique. If You Want Results, Treat Them That Way

Liz Kislik — September 12, 2019 Follow @lizkislik — September 12, 2019 “How do you actually work with the people you coach?” asked a senior human resources officer and prospective client. I explained a variety of scenarios based on my current roster of clients. “Everyone is different,” I answered. “People need personally tailored support to … Continue reading Everyone’s Unique. If You Want Results, Treat Them That Way

Need to Cut Expenses? Pre-Define Your Agency’s 3 Unique Cost-Cutting Tiers.

Karl Sakas — June 3, 2019 Follow @KarlSakas — June 3, 2019 See how to be strategic about cost-cutting, before it’s too late. Worried your agency’s revenue might look a little shaky? I strongly recommend you pause now to define your agency’s three unique “cost-cutting tiers.” Why? You’ll be really glad you did if you … Continue reading Need to Cut Expenses? Pre-Define Your Agency’s 3 Unique Cost-Cutting Tiers.

Human vs machine intelligence: how to win when ‘duplicate’ content is unique

Sometimes humans and machines disagree about what content is duplicate content. Here’s why–and how to beat the system when it happens. As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common sense. It’s common knowledge that putting the same content on multiple pages produces duplicate … Continue reading Human vs machine intelligence: how to win when ‘duplicate’ content is unique

5 Unique Lessons from Young Entrepreneurs Shaping the World

Jaydip Parikh — December 7, 2018 Follow @jaydipparikh — December 7, 2018 Westfrisco / Pixabay Entrepreneurship has turned into more of a fad, among business and marketing students just about to graduate. The millennial generation is far more enamored by the prospects of independence and making it big as opposed to a lifetime desk job, … Continue reading 5 Unique Lessons from Young Entrepreneurs Shaping the World

Back to basics: Measuring your social media efforts with unique acquisition channels

Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of conversion. Alan K’necht on December 4, 2018   Most organizations are spending a considerable amount of money and resources on their social media marketing efforts. These efforts generally take the form of three types of effort – organic, paid … Continue reading Back to basics: Measuring your social media efforts with unique acquisition channels

How to overcome unique B2B digital marketing challenges

Contributor Stoney deGeyter understands that folks marketing a B2B business have unique requirements. Here are several ways to overcome common obstacles and attract business. Stoney deGeyter on February 28, 2018    When it comes to business-to-business (B2B) marketing, anyone who has been operating in the space understands it comes with a particular set of challenges. … Continue reading How to overcome unique B2B digital marketing challenges

Unique international trends require a unique marketing approach

Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex’s top search trends of 2017. Brendan McGonigle on December 27, 2017    It’s that time of the year! That time of year when we all agonizingly optimize for holiday … Continue reading Unique international trends require a unique marketing approach