Karl Sakas — June 3, 2019 Follow @KarlSakas — June 3, 2019 See how to be strategic about cost-cutting, before it’s too late. Worried your agency’s revenue might look a little shaky? I strongly recommend you pause now to define your agency’s three unique “cost-cutting tiers.” Why? You’ll be really glad you did if you … Continue reading Need to Cut Expenses? Pre-Define Your Agency’s 3 Unique Cost-Cutting Tiers.
Sometimes humans and machines disagree about what content is duplicate content. Here’s why–and how to beat the system when it happens. As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common sense. It’s common knowledge that putting the same content on multiple pages produces duplicate … Continue reading Human vs machine intelligence: how to win when ‘duplicate’ content is unique
Jaydip Parikh — December 7, 2018 Follow @jaydipparikh — December 7, 2018 Westfrisco / Pixabay Entrepreneurship has turned into more of a fad, among business and marketing students just about to graduate. The millennial generation is far more enamored by the prospects of independence and making it big as opposed to a lifetime desk job, … Continue reading 5 Unique Lessons from Young Entrepreneurs Shaping the World
Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of conversion. Alan K’necht on December 4, 2018 Most organizations are spending a considerable amount of money and resources on their social media marketing efforts. These efforts generally take the form of three types of effort – organic, paid … Continue reading Back to basics: Measuring your social media efforts with unique acquisition channels
Michael Ugino — March 8, 2018 — March 8, 2018 Consumers at a shopping mall get to know brands through storefronts. After handling inventory, seeing how a shop is designed, and talking to employees, buyers form an impression of the business and decide whether they want to make a purchase. As an Amazon seller, your … Continue reading Creating a Unique Amazon Product Listing: A Step-by-Step Guide
Contributor Stoney deGeyter understands that folks marketing a B2B business have unique requirements. Here are several ways to overcome common obstacles and attract business. Stoney deGeyter on February 28, 2018 When it comes to business-to-business (B2B) marketing, anyone who has been operating in the space understands it comes with a particular set of challenges. … Continue reading How to overcome unique B2B digital marketing challenges
Columnist Fili Weiss explains what a unique sales proposition (USP) is and why every indexable page on your site needs one. Fili Wiese on January 22, 2018 Google processes trillions of searches per year, which equates to billions of searches each day. How do they decide what is the most promising result for every … Continue reading The unique selling proposition: A key element for SEO success
Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex’s top search trends of 2017. Brendan McGonigle on December 27, 2017 It’s that time of the year! That time of year when we all agonizingly optimize for holiday … Continue reading Unique international trends require a unique marketing approach
Lianna Patch — October 20, 2017 — October 20, 2017 Quick quiz: How many times today have you been in the middle of doing something, gotten a notification or an email or a text or just gotten plain ol’ distracted… and forgotten to finish what you started? I’m guessing it’s happened at least once today. … Continue reading How to Get More Unique Customers With Crazy-Effective Abandoned Cart Emails
Ivan Ivanov — August 18, 2017 — August 18, 2017 Machine learning is slowly transforming the way we interact with visual content. When you type “beach” in your Google Photos, the Assistant will find and show you all the photos from your summer holidays. But among them, there will be a few images that shouldn’t … Continue reading Should I Use A Unique Hashtag Or Jump On A Trend For My Instagram Campaign?