Understanding Cognitive Bias To Interpret Data, Understand Trends by Rives Martin, Op-Ed Contributor, February 22, 2017 People are all prone to see patterns and causality, a trait that has presented evolutionary advantages that have benefited our ancestors for generations. The idea of “seeing causality” ranges from understanding what times of day are safe for an … Continue reading Understanding Cognitive Bias To Interpret Data, Understand Trends
Tag Archives: understand
Time to Understand ROI in Social Media Marketing
Katia Herrera — February 8, 2017 — February 8, 2017 When it comes to digital marketing, one of the most difficult things for business owners and marketers is to measure the ROI in their social media efforts. By now, brands and businesses realize social media is not optional – but critical – to tracking different … Continue reading Time to Understand ROI in Social Media Marketing
10 Jobs Only Millennials Would Understand
Kara Bosworth — January 27, 2017 — January 27, 2017 Millennials take a lot of flak, but studies have shown that they’re dedicated workers, skilled at collaborating with others, and very connected; according to research firm Gallup, 91 percent of millennials have a smartphone and 71 percent name the Internet as their primary source of … Continue reading 10 Jobs Only Millennials Would Understand
How to Understand TV’s Impact on Digital Responses
Manu Mathew — December 27, 2016 Follow @manumathewVIQ— December 27, 2016 Demand for convenience hasn’t just eroded the barriers between online and offline channels – it has flattened them. Consumers want to engage with brands, make purchases and perform other types of transactions through whichever channel suits them, whenever the need arises. This shift in … Continue reading How to Understand TV’s Impact on Digital Responses
Don’t just jump on the mobile video bandwagon; understand who you’re riding with and why
It’s easy to get caught up in the mobile video excitement. But contributor Chris Savage believes B2B marketers shouldn’t make the mistake of ignoring desktop viewers. Chris Savage on December 20, 2016 at 11:04 am Visual content is on the rise as consumers become more hungry for content that’s easy to digest. Cisco anticipates nearly … Continue reading Don’t just jump on the mobile video bandwagon; understand who you’re riding with and why
How to Understand a Backlink Profile
Ronald Dod — November 29, 2016 Follow @Visiture_Search— November 29, 2016 Understanding a backlink profile can be very difficult for a lot of people, especially merchants and online business owners. Not all links are created equal and in most cases, not even close to the same value. In this article, we will go through the … Continue reading How to Understand a Backlink Profile
9 Struggles Only A Digital Marketer Would Understand
by Kevin Ho Follow @mayoshrimpAugust 27, 2016 Digital marketing is not a job for the faint of heart. Your friends think you waste your days on Facebook, and your parents think you know things about “the internet”. But what do you actually do? Truth be told, digital marketing is tough. And that’s because the space … Continue reading 9 Struggles Only A Digital Marketer Would Understand
Blogging: Coming to Understand Content Pillars and Why They’re Important
August 3, 2016 Circa 2005, blogging quickly became one of the hottest Internet trends of all time. Using simple, straightforward publishing mediums like Blogger, just about anybody with a computer, a passion and a few functioning brain cells could hop online, create content within a given niche and see a constant, steady stream of traffic. … Continue reading Blogging: Coming to Understand Content Pillars and Why They’re Important
9 things most people don’t understand about SEO
New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline. John Lincoln on August 1, 2016 SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that … Continue reading 9 things most people don’t understand about SEO
5 Things A Business Should Understand Before Using Paid Ads
by Ryan Kh June 9, 2016 Follow @ryankhgbJune 9, 2016 Paid online advertising is the fastest and most effective way to attract the attention of shoppers and potential customers. However, if it is not done correctly, paid advertising can be a costly mistake. Below are some of the main factors a business should consider before … Continue reading 5 Things A Business Should Understand Before Using Paid Ads
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