Tag Archives: understand

6 Ways To Use Google Analytics To Better Understand Your Site’s Traffic

Google Analytics

James Cummings — October 12, 2017 — October 12, 2017 Stock photo I’m sure you’ve heard of Google Analytics. It’s a free web analytics tool that website owners can use to track and analyze their site’s traffic. It was released in November 2005 by Google, and is currently the most popular and widely used web … Continue reading 6 Ways To Use Google Analytics To Better Understand Your Site’s Traffic →

To understand customers, first you need to understand their Device Graphs

Cross Device Marketing

Cross-device identity has become an essential foundation for ad and marketing targeting. Barry Levine on July 18, 2017   From a Tapad video Imagine you characterized the buying habits of customers by the cars they took to your physical store. One person took a Ford pickup truck to buy a tuxedo, and, the next day, … Continue reading To understand customers, first you need to understand their Device Graphs →

6 Things Business Owners Need to Understand About Social Media Marketing

Social Media Marketing

Laura Donovan — July 11, 2017 Follow @thewordpro — July 11, 2017 Snufkin / Pixabay Social Media has become such an important part of our everyday lives. People of all ages across the globe use Social Media. It has become a major source of news, local information, business information, consumer research, as well as a … Continue reading 6 Things Business Owners Need to Understand About Social Media Marketing →

Struggling with Conveying Your Career Paper? Understand How Resumes Get Read

Career Resume

Virginia Franco — May 16, 2017 Follow @VAFrancoResumes— May 16, 2017 When people find me after conducting a search for online professional resume writers, I tell them the unvarnished truth. Resume reading has evolved over the years – in large part thanks to advancements in technology. Furthermore, recruiters and hiring managers are pressed for time … Continue reading Struggling with Conveying Your Career Paper? Understand How Resumes Get Read →

LinkedIn’s Obsessed With Getting Users to Understand This New Feature

LinkedIn Utilization

John Nemo — March 28, 2017 Follow @JohnNemoPR— March 28, 2017 LinkedIn is going all-in on a feature that has made other social networks invaluable – but will the platform’s users catch on? Most people don’t realize it, but every single piece of content created and shared on LinkedIn gets indexed, sorted and categorized based … Continue reading LinkedIn’s Obsessed With Getting Users to Understand This New Feature →

Understanding Cognitive Bias To Interpret Data, Understand Trends

Data Driven Techniques

Understanding Cognitive Bias To Interpret Data, Understand Trends by Rives Martin, Op-Ed Contributor, February 22, 2017 People are all prone to see patterns and causality, a trait that has presented evolutionary advantages that have benefited our ancestors for generations. The idea of “seeing causality” ranges from understanding what times of day are safe for an … Continue reading Understanding Cognitive Bias To Interpret Data, Understand Trends →

How to Understand TV’s Impact on Digital Responses

Digital Marketing

Manu Mathew — December 27, 2016 Follow @manumathewVIQ— December 27, 2016 Demand for convenience hasn’t just eroded the barriers between online and offline channels – it has flattened them. Consumers want to engage with brands, make purchases and perform other types of transactions through whichever channel suits them, whenever the need arises. This shift in … Continue reading How to Understand TV’s Impact on Digital Responses →

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