Tag Archives: understand

The best way to understand omnichannel is to work backward

Omni-Channel

Why has the idea of omnichannel marketing fallen from favor? Columnist Lewis Gersh says it’s because of inflated expectations, rooted in some fundamental misunderstandings of the underlying technology. Lewis Gersh on December 5, 2018   Imagine trying to drive around the U.S. with no directions, no GPS and no street signs. How frustrating would that … Continue reading The best way to understand omnichannel is to work backward →

How To Use Reddit For Research To Understand Your eCommerce Target Audience

Reddit

David Tile — November 23, 2018 — November 23, 2018 There are many tactics to use when doing research on your target audience. You can learn a lot through surveys and polls. However, if you want to go deeper with your research, there’s another place to find your customers, find out what they’re interested in, … Continue reading How To Use Reddit For Research To Understand Your eCommerce Target Audience →

Only 22% Of App Publishers Understand Header Bidding

Publishers Guide

Only 22% Of App Publishers Understand Header Bidding by Laurie Sullivan , Staff Writer @lauriesullivan, September 24, 2018 Not enough publishers know enough about header bidding, and there is a lot of misinformation floating around about its limitations and how it works. InMobi set out to ask app publishers and other mobile advertisers in North America … Continue reading Only 22% Of App Publishers Understand Header Bidding →

4 Things Online Retailers Don’t Understand About Influencer Marketing

Influencer Marketing

Jake Rheude — August 17, 2018 Follow @jakerheude— August 17, 2018 There are exceptional people out there who are capable of starting epidemics. All you have to do is find them. – Malcolm Gladwell. Marketing, Then and Now Marketing has changed, but building authentic relationships, the heart of every successful customer journey, hasn’t. Back in … Continue reading 4 Things Online Retailers Don’t Understand About Influencer Marketing →

Marketers Don’t Understand SEO, Report Suggests

SEO Education

Marketers Don’t Understand SEO, Report Suggests by Laurie Sullivan , Staff Writer @lauriesullivan, August 1, 2018 Some 83% of businesses think their digital marketing efforts are effective in helping them achieve their goal, but 44% name SEO as their least popular digital marketing channel. Clutch polled about 500 digital marketers at companies with at least 100 … Continue reading Marketers Don’t Understand SEO, Report Suggests →

How to understand searcher intent and use it to boost SEO rankings

SEO Ranking

Understanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how to understand and categorize keywords based on intent. Marcus Miller on June 12, 2018     Search engines exist to provide users with results that are relevant to the search query. Smart … Continue reading How to understand searcher intent and use it to boost SEO rankings →

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