Email Automation: An Essential For Your Business




  • If you’ve reached the point of exhaustion trying to keep up with answering the mountain of emails that threatens to bury you alive every single day, you’re ready to learn about autoresponders.

    The good news is an autoresponder is an inexpensive – or even free – method of quickly responding to emails. What these programs do is automatically respond to incoming emails as soon as they are received.

    Email Automation with MailChimp an Essential

    Emails are essential to your business.

    There are a number of good reasons why you need an autoresponder besides just answering your email.

    • Autoresponders can be used if you need a way to send information about your services or products, price lists, or if there are repeated questions asked across large numbers of emails.
    • Maybe you want to offer your site visitors a special bonus of some kind, such as advice or relevant articles. All of this can be handled by an autoresponder.
    • Additionally, you can advertise your business and then build stable relationships with your customers by using autoresponders.

    When you are looking for an email marketing service you want to make sure that you are getting the use of autoresponders with your service. This feature is often a pay for feature, but comes with any of the major services, like Get Response or Aweber. My a favorite? MailChimp, I like that you can grow into your service and upgrade to the automation feature in MailChimp when you’re ready.

    Some autoresponders can do more than simply send out standardized messages. They can send out an unlimited number of follow-up messages sent at predetermined interval of time. For example, you can set your autoresponder to send out a new message every day for as long a period as you desire.

    Use Autoresponders to share your amazing content, through an eCourse

    Another specialized use of autoresponders is to create courses that you can then offer your site visitors for free. You choose a topic that our visitors need, answer a problem that your audience and precisely targets your potential customers.

    Once you have carefully chosen your subject, divide it into a number of different sub-topics. Then offer your site visitor a free 5, 10, or 15 day course, each day offering a different sub-topic. The first topic should always be a welcome message to your site visitor and an explanation about what is to follow. Your explanation should be enticing, getting the point across that you are offering free, quality information that your target audience will find of great value.

    With every lesson, include the number of the lesson, the topic title, information about your company and its services or products. At the end, include a few blurbs about the next lesson to entice the subscriber to continue on.

    Make sure each topic is packed with essential and valuable information, and leaves the visitor lusting to know more.

    Email is an excellent marketing tool and one of the three key parts of your online business strategy; it is inexpensive and it is fast.

    Autoresponders are an effective and powerful marketing tool, allowing you to make contact with thousands of potential customers. This is an invaluable asset considering how many potential customers you usually have contact with before you make an actual sale. Essentially, an autoresponder allows you to automate part of your marketing campaign.


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