Digital training assumes new urgency as the workforce is re-imagined under COVID. Rodric Bradford on July 21, 2020 On June 30 Microsoft unveiled a new learning platform for Microsoft Teams, adding to the expanding list of software training courses available to a public that is dealing with the worst unemployment numbers in over a generation. … Continue reading Martech training options expand under COVID
Erika Giles July 8, 2020 The marketing strategies you begin using when your business is a startup determine the growth your business will have. To make sure you have steady growth, you need to create a marketing budget and allocate funds to the right marketing channels that attract customers to your business and create a … Continue reading 9 Startup Marketing Strategies That Drive Leads and Keep You Under Budget
Paul Keijzer — May 15, 2020 While most of us are familiar with handling work pressure, not many of us who work under pressure have an impact on hundreds or thousands of others. However, if you’re a CEO, leader or a boss, what you do gets amplified, perused and maximized. When tackling the pressure of … Continue reading Leadership Under Pressure: 5 Strategies to Get Better Results During a Crisis
Paul Morris — February 16, 2020 Digital marketing and search engine optimisation has the potential to send a steady stream of relevant traffic to your website and ultimately generate leads and sales. It really works, if it’s done right. So if you’re wondering why it’s not and your campaigns are falling short, then it’s likely … Continue reading 5 Reasons your Digital Marketing is Under Performing
Consumers age 18 to 34 are the most open to data sharing. Greg Sterling on October 23, 2019 Two recent surveys sponsored by BritePool show a high level of consumer concern about privacy and, if given the option, that a majority would decline to allow online publishers to sell or transfer their personal information. CCPA, … Continue reading Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds
Mike Wiseman — August 9, 2019 — August 9, 2019 We all have been there where we saw a content piece, looked at rankings and felt something was odd about it. And it isn’t difficult to see what was wrong. While we could all do hundreds of things to improve our on-page SEO and increase … Continue reading 3 SEO Tips to Skyrocket Old Article Traffic in Under 30 Minutes
Sean Malseed — July 19, 2019 — July 19, 2019 Much has been said about AMP, the Accelerated Mobile Pages project spearheaded by Google, both glowingly for and bitterly against. Whatever your personal take is, though, Google is doubling down on pushing AMP in all of their properties, from AMP-powered Gmail that other providers will … Continue reading AMP Stories: A Technical Look Under the Hood
Tools are only effective if they are simple and straightforward because today’s customers expect a website with self-service tools to answer questions quickly. Sahil Saini on June 10, 2019 Steve Jobs put it well when he said, “Simple can be harder than complex…but it’s worth it in the end because once you get there, you … Continue reading A look under the hood of profitable e-commerce websites
Victoria Taylor — February 19, 2019 — February 19, 2019 Trying to setup Google Analytics on your website? It’s not as hard as you think. If you’re completely new to Google Analytics and need help from start to finish, here’s a step by step guide to help you get set up in 5 easy steps. … Continue reading How to Set Up Google Analytics In Under 15 Minutes
Ron Chatterjee — June 3, 2018 Follow @ronc4u — June 3, 2018 Frankly, speaking this action was a warranted one. Aggressive and abusive email marketing tactics had become quite rampant and even I, from a consumer’s point of view, used to get irritated with the flurry of messages being bombarded from all corners of the … Continue reading Email Marketing Under GDPR: What You Need To Know
