Tag Archives: U.S.

U.S. Lags In Ad Tech — Will Video Search Engines Like Aivon Help It Catch Up?

U.S. Lags In Ad Tech — Will Video Search Engines Like Aivon Help It Catch Up? by Laurie Sullivan , Staff Writer @lauriesullivan, (July 31, 2018) The United States has lost its footing in innovation. In fact, the U.S. dropped out of the top 10 ranking in the 2018 Bloomberg Innovation Index, released earlier this year, for the … Continue reading U.S. Lags In Ad Tech — Will Video Search Engines Like Aivon Help It Catch Up? →

Targeting U.S. Hispanic Travelers During The Summer Will Help Your Sales Soar

Marketing Guide

Targeting U.S. Hispanic Travelers During The Summer Will Help Your Sales Soar by Craig Witt , Columnist, July 11, 2018 Summer is upon us, and Americans are getting ready to travel with family and friends. Perhaps no group is more ready to go than U.S. Hispanics. U.S. Hispanics represent more than $56 billion in leisure … Continue reading Targeting U.S. Hispanic Travelers During The Summer Will Help Your Sales Soar →

Google Search, Ad Tools Had A $283B Economic Impact In U.S.

Economy

Google Search, Ad Tools Had A $283B Economic Impact In U.S. by Laurie Sullivan @lauriesullivan, June 1, 2018 Google’s search and advertising tools helped to provide $283 billion of economic activity for more than 1.5 million U.S. businesses, website publishers, and nonprofits in 2017, according to company stats. An annual report published Thursday focuses on … Continue reading Google Search, Ad Tools Had A $283B Economic Impact In U.S. →

B2B Ecommerce To Hit $1 Trillion By 2019 In U.S.

B2B eCommerce

B2B Ecommerce To Hit $1 Trillion By 2019 In U.S. by Laurie Sullivan @lauriesullivan, June 6, 2017 B2B ecommerce is estimated to rise from $889 billion in 2017 to nearly $1.2 trillion by 2021 in the United States, according to a study released this week from Forrester Research. Behind the uptick, per the report, is … Continue reading B2B Ecommerce To Hit $1 Trillion By 2019 In U.S. →

Forecast: U.S. Mobile Ad Spend Will More Than Double By 2021

Marketing Tips

Forecast: U.S. Mobile Ad Spend Will More Than Double By 2021 by Gavin O’Malley, Staff Writer @mp_gavin, March 8, 2017 This post was previously published in an earlier edition of Moblog. By 2021, U.S. annual mobile ad spending will reach $72 billion, according to a forecast from BIA/Kelsey. That’s up from $33 billion last year, … Continue reading Forecast: U.S. Mobile Ad Spend Will More Than Double By 2021 →

U.S. Consumers Not Sold On Mobile Payments

Mobile Payments

by Gavin O’Malley, Staff Writer @mp_gavin, October 25, 2016 Worldwide, U.S. shoppers lead the way when it comes to using mobile devices during trips to bricks-and-mortar stores. In fact, when asked where they last used their smartphone or tablet to help them shop, 37% of U.S. shoppers said “in a store” — one of the … Continue reading U.S. Consumers Not Sold On Mobile Payments →

Pinterest Continues Its Manhunt, Touts Growth Among U.S. Males

The number of U.S. men on the social bookmarking network increased 73% in 2014, Pinterest says. The company is working to adjust the site’s gender imbalance. Martin Beck on January 23, 2015 Pinterest is still looking for a few more good men. The social bookmarking site has a hammerlock on women — Pew Research found … Continue reading Pinterest Continues Its Manhunt, Touts Growth Among U.S. Males →

Report Shows U.S. Companies More Savvy At Email Marketing: They Send More, Have More Subscribers & Test More

Sales Guide, Trends

Surveying email marketers from the U.S., Germany and France, Mailjet report shows U.S. companies send an average 1.47 million emails per month. Amy Gesenhues on January 13, 2015 Email service provider Mailjet surveyed 300 marketers – 100 from the U.S., 100 from France and 100 from Germany – to gain a better understanding of … Continue reading Report Shows U.S. Companies More Savvy At Email Marketing: They Send More, Have More Subscribers & Test More →

U.S. Holiday Desktop E-Commerce Sales Up 15% In 2014 Resulting In Another Big Year For Online Retailers [ComScore]

Marketing Guide, Sales Guide

Cyber Monday delivered biggest online spending day of the holiday season with $2.038 billion in sales for purchases made via desktops. Amy Gesenhues on January 8, 2015 According to comScore’s latest reports, this past holiday season proved to be another gangbuster two months for online retailers. Desktop e-commerce sales increased 15 percent over 2013′s … Continue reading U.S. Holiday Desktop E-Commerce Sales Up 15% In 2014 Resulting In Another Big Year For Online Retailers [ComScore] →