Tag Archives: Twitter

How To Do Twitter Advertising – Part 3/3: Measure

 by Victoria Hoffman November 13th, 2014 Audience by Igorza76 Welcome to the third and final instalment of my riveting Introduction to Twitter Advertising (think of this part as The Return of the King, but with fewer hobbits). To recap: Getting started on Twitter can be confusing, so I’ve broken down the Twitter advertising planning process … Continue reading How To Do Twitter Advertising – Part 3/3: Measure

Twitter & IBM Announce Partnership To Bring Data Insights To Enterprises

The partners say that linking Twitter’s stream of public data with IBM’s data crunching and consulting expertise will help businesses make better strategic decisions. Martin Beck on October 29, 2014 Twitter and IBM today announced a partnership that the companies say will help businesses make better decisions, combining Twitter’s real-time data about consumer preferences with … Continue reading Twitter & IBM Announce Partnership To Bring Data Insights To Enterprises

Game Changer? Imagine A Twitter Where You Followed Interests Rather Than User Accounts

Like other major social media sites, the content on Twitter that you see is mostly based on those you follow. But what if you threw out the follower model for an interest-based one? Danny Sullivan on October 27 If you’ve ever signed someone up for a new Twitter account, one of the challenges a new … Continue reading Game Changer? Imagine A Twitter Where You Followed Interests Rather Than User Accounts