by Bill ConnAugust 18, 2016 A B2B client approached us last week with a problem we’ve heard over and over again: “My marketing team has created a ton of great content. I know it would make a huge impact on LinkedIn, if only I could get my employees to share it.” So many organizations are … Continue reading How to Turn Your Employees into LinkedIn Content Superstars
by Lori SoardAugust 6, 2016 Building trust with your readers can be difficult. In most cases, you are marketing to people who don’t really know you and have no reason to trust you. It’s important to gain the trust of your readers if you want them to believe what you have to say. It is … Continue reading 6 Ways to Build Trust with Your Readers & Turn Them into Customers
by Ryan Stewart July 30, 2016 Follow @ryanwashereJuly 30, 2016 I’m going to hand over the process we’ve been using to kill it on YouTube. This process taps into 3 key aspects of getting more views on YouTube videos: Getting more views from Google Search Getting more views from YouTube Search Getting more views from … Continue reading Turn Your YouTube Channel Into a Growth Machine
by Lizzie Davey July 28, 2016July 28, 2016 You’ve spent months creating and compiling your product. It’s jam-packed full of all your juicy knowledge and advice, and you’re ready to put it out there into the world. You’re ready to let it loose on the public to cure all their woes. But launch day comes … Continue reading Why Your Product Isn’t Selling (and How You Can Turn it Around)
by Meredith Wood July 25, 2016 Follow @funderaJuly 25, 2016 Keeping positive cash flow when a client’s payment timeline is longer than yours can put real pressure on any small business. Invoice financing companies advance you cash using your business’s outstanding invoices as collateral—giving you an excellent way to put more money into your business … Continue reading The 3 Best Ways to Turn Unpaid Invoices Into Cash
by Salil Gupta July 20, 2016July 20, 2016 What if I told you that the call center could be one of the biggest revenue generators in your entire enterprise? Today, the call center is seen by many COOs as a cost of doing business – a necessary evil – rather than as a revenue-generating group. … Continue reading 3 Steps To Turn Customer Care From Cost Center To Profit Center
by Matt Ambrose July 14, 2016 Follow @mattambroseJuly 14, 2016 My VSL campaign last week bombed – and I know why… Facebook’s targeting is now second to none. You can test campaigns for as little as $ 5 a day and find customers with diamond-cutting precision. BUT… that doesn’t mean they’re going to rush to … Continue reading 7 Easy Tweaks to Turn a VSL Dud into a Sales Rocket
by Penney Fox June 29, 2016 Follow @foxinteractiveJune 29, 2016 Why Should You Care about Visibility? Lately it seems that everyone is talking about the term visibility, especially when it comes to social media marketing. By now most of us know that we need to be active on social media to grow our marketing efforts. … Continue reading How to Turn Your Social Connections into Customers
by Susanna Perkins June 25, 2016June 25, 2016 Congratulations! You just checked Google Analytics and you broke the 1,000 monthly visitors barrier. Hooray! . . . Now what? What are you going to do with those 2,000 eyeballs (give or take a few) that saw your site? I hate to tell you this, but the … Continue reading Four Questions To Ask Yourself To Turn Your Traffic Into Income
by Ritika Puri June 24, 2016June 24, 2016 “I love spending all my time on admin and email”…said no sales leader ever. And yet, we spend hours each week answering one-off emails, repetitive questions, and managing back/forth communication between teams. The more successful we are in guiding our sales conversations to close, the more likely … Continue reading Turn Your Proposals from Boring to Awesome with These Simple Steps
