Multi-shore teams underperform without the right structure, context or trust for succeeding. This 3-pillar framework drives autonomy, quality and faster ROI. By Kelley Bailey January 22, 2026 Many global scaling efforts underperform or fail not because of talent gaps, but because their operating models break down. When multishore teams are onboarded through data dumps … Continue reading How to turn multishore teams into trusted partners
April 20, 2024 If leaders want to be trusted, they need to trust their teams In her new book, Blaire Palmer argues that before you can create trust, you must be willing to trust. BY Blaire Palmer In 2022, according to Gallup, only 20% of workers strongly agreed with the statement “I trust the leadership of … Continue reading If leaders want to be trusted, they need to trust their teams
March 12, 2024 Bosses, your company is not as highly trusted as you think it is A wide-ranging new survey from PwC shows top executives are increasingly out of touch when it comes to trust from their customers and employees. BY Shalene Gupta To paraphrase the Nobel Prize-winning economist Kenneth Arrow, virtually every transaction has … Continue reading Bosses, your company is not as highly trusted as you think it is
By Laya Neelakandan May 25, 2023 American adults’ top-trusted brand for 2023 might be an unlikely one, but it’s managed to stick around: Band-Aid. Morning Consult’s latest Most Trusted Brands report shows the adhesive bandage company securing the number one spot, followed by UPS, Amazon, Lysol, and Kleenex. Conducted between March and April, the … Continue reading You might be wearing America’s most trusted brand right now
By Shalene Gupta January 17, 2023 As we embrace the start of 2023 and say hello to increasing layoffs and the prospect of a recession, it’s hard to know which institutions to trust. Edelman just released its yearly Trust Barometer, which has served as a pulse check of trust for 23 years. The 2023 … Continue reading Business remains the most trusted institution, even as the economic mood gets more bleak
Marketers seem to be favoring performance marketing even as brand may be gaining in consumer importance. Greg Sterling on May 1, 2020 Should marketers be investing in top-of-funnel campaigns or performance advertising right now? That question is being hotly debated in a lot of places, including major earnings reports where performance seems to be winning. … Continue reading People choosing trusted brands, but marketers are pulling brand campaigns
Eyal Katz — February 15, 2019 Follow @eyalk100 — February 15, 2019 Trust in digital marketing is at an all time low. Consumers rank their trust in digital ads below that of print, tv, and radio ads. Fake news and the recent data breaches by the likes of Facebook, Marriott, British Airways, and several other … Continue reading The 7 Most Trusted Affiliate Tracking Software Solutions for 2019
For The Love Of Email: Trusted Old Channel Ranks First In Survey by Ray Schultz , Columnist, (July 31, 2018) Maybe it’s GDPR and the recent privacy scandals. But consumers prefer the trusted old channels when receiving direct marketing communications. A survey by the UK DMA shows that 73% cite email as their first or … Continue reading For The Love Of Email: Trusted Old Channel Ranks First In Survey
The new protocol, built on the DMARC anti-spoofing email standard, could mean zillions of free brand impressions and a boost in email trust. Barry Levine on March 30, 2018 If you get an email from Amazon, how do you know it’s actually from the ecommerce giant? You could look for the “@amazon.com” domain. And … Continue reading BIMI launches to add trusted logos to emails
Brad Keys — April 3, 2017 — April 3, 2017 What is a Google Trusted Store? A Google Trusted Store is what it sounds like, a business that has earned Google’s Trusted certification. For online buyers, this can mean a lot. Once a business has proven to Google that they can be trusted, the retailer … Continue reading How to Become a Google Trusted Store
