Reginald ChanNovember 7, 2015 Conversion copywriters are people who write awesome landing pages with specific goals; either to convert readers into loyal followers or convert potential customers into paying ones. For starters, no one is born as an awesome conversion copywriter. It takes a lot of training and trial and error to create powerful landing … Continue reading How to Leverage the True Potential of Landing Pages
by Shani Rosenfelder, October 28, 2015 Getting “the right message, to the right user, at the right place, for the right price” is a line you hear all too often in data-driven marketing. This depiction, however, is often far from reality. Can it ever become true? I believe so. Before we discuss the future, … Continue reading The Promise of [True] Cross-Channel Marketing Attribution
Jeremy BoudinetSeptember 22, 2015 Are you a Baby Boomer or Gen-X member who manages a fleet of Millennial sales, marketing and customer success personnel? Or perhaps, like me, you’re a Millennial yourself? Whichever demographic you belong to, there’s a 99.99% chance you’ve come across an article on managing workforce Millennials. And, in the words of Rich Homie Quan, … Continue reading 3 Insightful True Stories about Millennials in the Workforce
Kevin GallagherJuly 12, 2015 We all like to know we’re getting our money’s worth, don’t we? That is especially true in business, as paying too much out and not getting much in return could leave you in a sticky situation. However, when it comes to finding an SEO service, things can get particularly confusing. A … Continue reading How To Measure The True Value Of SEO For Your Business
Brooke BallardMay 6, 2015 True digital marketing innovation marries the past and the present. We often hear that we can’t know where we’re going unless we know where we’ve been. Of course you have to start somewhere, but once you have a baseline for guidelines you should use that to dictate your next move. Here’s … Continue reading True Digital Marketing Innovation Does This …
Matt RawlingsMarch 6, 2015 A new report has revealed that businesses in both the UK and US are spending millions every year on redundant and unused software. The study conducted by the company 1E, reports that in some sectors, up to 56% of purchased software is not utilised. That’s a sizeable percentage, and a pretty … Continue reading The True Cost of Unused Software in Business [Infographic]
Sarah GoodallFebruary 21, 2015 This is a topic I’m hugely passionate about. I’m a marketer at heart so my natural instinct is to understand how investments impact the business in terms of either generating revenue or improving brand awareness. Typically, the responsibility for employee advocacy sits within the Internal Communication domain – one that serves … Continue reading The True ROI Of Employee Advocacy
Emily Faget December 17, 2014 What would you do to gain more leads than 40 percent of your competitors? The answer is much simpler than you might think: build a business blog. According to Hubspot, 60 percent of businesses who blog acquire more customers. Considering blogging is free, unlimited and has a practically eternal … Continue reading 3 Tried And True Ways To Fill Your Blog Publishing Calendar
By Patrick Orr, Published November 1, 2014 As marketers, we tend to measure our brand through the eyes of our customers, then model our culture after their vision. This is a backwards approach to brand building that strays brand leaders down a winding path of chasing the next sale and pandering to every … Continue reading Be True To Yourself: Three Ingredients For Growing A Great Brand
An enormous shift is occurring in how B2B customers think about engagement and relationships. Customers expect marketers to achieve relevance by providing personalized communications based on their individual preferences, rather than continuing with irrelevant “spray and pray” marketing blasts. It’s this new way of thinking that’s unlocking the true potential of human data. A SHIFT … Continue reading Use Human Data to Provide True B2B Personalization
