Christine Alemany November 11, 2020 The 2020 Edelman Trust Barometer revealed a troubling reality for brands: Consumers do not think enterprises can be both ethical and competent. Rather than brands needing to work harder to prove consumers wrong, perhaps the real problem lies in how we define competency and success. With nearly 20 years of … Continue reading Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend
Tag Archives: Trend
Trend: 5 Companies Using LinkedIn Video to Advance Goals During the Pandemic
Arik Hanson October 5, 2020 Video. We’ve heard about it ad naseum for the last 4-5 years in trend posts like this. So, video, it and of itself, is hardly a trend in 2020. Especially when it comes to platforms like Facebook, Instagram and Snapchat. But, LinkedIn? That’s been a different story. Historically, LinkedIn has … Continue reading Trend: 5 Companies Using LinkedIn Video to Advance Goals During the Pandemic
Google Search Data Challenges How People Trend Through COVID-19
Google Search Data Challenges How People Trend Through COVID-19 by Laurie Sullivan @lauriesullivan, August 24, 2020 Despite U.S. consumers learning to cope in a global world where pandemics could evolve into a more common occurrence, reports suggest the number of new coronavirus infections in the United States have declined from a day earlier, reaching the … Continue reading Google Search Data Challenges How People Trend Through COVID-19
Animated Videos: The Business Trend You Shouldn’t Miss in the New Normal
Dana Kachan August 11, 2020 For those who’re seeking how to gain customer loyalty, make a business stand out in the digital space, and build a powerful brand regardless of a recession. Here I’m sharing just a few helpful tips and ideas on how animated marketing videos can help do it. Businesses all over the … Continue reading Animated Videos: The Business Trend You Shouldn’t Miss in the New Normal
Fake Follower Counts: A Toxic Trend
Erika Jenkins June 30, 2020 We’ve all seen those social media accounts with hundreds of thousands of followers that get less than a hundred likes and rarely have any comments on their posts. People have been led to believe that in order to be successful on social media, you need to have a large number … Continue reading Fake Follower Counts: A Toxic Trend
#RIPeanut Highlights Brand-to-Brand Trend Actually May Be Working on Twitter
Arik Hanson — February 7, 2020 Last fall, Popeye’s trolled Chick-Fil-A on Twitter into helping it launch its new chicken sandwich that ended up selling out and causing gun play in stores. Then, Netflix asked brands for their best x-rated sex tweet in what might be the very best Twitter thread of all time. And … Continue reading #RIPeanut Highlights Brand-to-Brand Trend Actually May Be Working on Twitter
The in-housing trend is all about data
In 2019, we’ll see more brands increasingly turn to digital ad agencies and tech consultants nimble enough to act as an extension to their internal teams. Clint Tasset on February 6, 2019 As the advertising industry evolves, and brands look to have more ownership of their data and measurement, big media holding companies have struggled … Continue reading The in-housing trend is all about data
8 Reasons Why Businesses are Adopting the Trend of Opening an Offshore Company
Joseph Chukwube — December 22, 2018 Follow @josephchukwube — December 22, 2018 Alongside increased confidentiality and minimized taxes, there are a lot of other benefits associated with opening up an offshore company. Although the key reason most people prefer opening up offshore companies is the tax effectiveness, below are other benefits that serve as an … Continue reading 8 Reasons Why Businesses are Adopting the Trend of Opening an Offshore Company
Trend Spotting: What Small Business Owners Can Look for in 2018
David Kiger — January 31, 2018 Follow @davidkiger — January 31, 2018 New small business owners may find themselves so consumed by the day-to-day operations and the efforts required in leading such an endeavor that taking time for future planning may seem next to impossible. But it’s worth paying attention to business trends: what’s … Continue reading Trend Spotting: What Small Business Owners Can Look for in 2018
It’s not the trend that you need to watch for. It’s the trend inside the trend.
Here’s a partial list of the hidden consequences inside some of the biggest trends in 2017. Barry Levine on December 28, 2017 It’s like when you stand against the waves at the beach. You’re prepared for the really big ones, and you can spot them a mile away. They grow, arrive, you’re ready, and … Continue reading It’s not the trend that you need to watch for. It’s the trend inside the trend.