By AJ Hess January 25, 2024 Polyamory is in right now, at least according to The New Yorker, New York magazine, and even The Wall Street Journal. “Ethical non-monogamy isn’t new (The Ethical Slut, the polyamorous bible, came out in 1997), and it isn’t exactly mainstream, but it isn’t so fringe either (or reserved … Continue reading Why ‘poly-employment’ may be 2024’s next big work trend
By Sarah Bregel November 29, 2023 Last Christmas, my teenage daughter didn’t write out her Christmas list like I kept asking her to do. Instead, she sent me an adorable and quirky video containing photos of the items she wanted, accompanied by notes revealing the specifics (“these in pink, but if they’re out of … Continue reading The latest TikTok trend: A Christmas wish list PowerPoint deck, from your kids
By Sarah Bregel July 19, 2023 If you’ve scrolled through TikTok (or, if you’re over 30, Instagram Reels a day later), you’ve likely seen users posting about their “lazy girl jobs.” These gigs are definitely not your average 9-to-5 office roles. They’re hyper-flexible, work-from-home jobs that manage to accrue a decent income. Some people on … Continue reading TikTok’s “lazy girl jobs” trend loves to cash in on doing nothing
By Rob Walker February 10, 2023 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Lots of brands desperately want to go viral on TikTok. But not the way Kia did. The “Kia Challenge”—involving videos sharing a purportedly straightforward hack that made it fairly easy to steal certain Kia … Continue reading How a TikTok trend vandalized Kia’s brand
By Michael Grothaus July 05, 2022 If you’ve been on TikTok the last few days, you’ve probably seen your feed inundated with young adults in suits walking into movie theaters along with the hashtag “Gentleminions.” There was a time, of course, when adults did dress up in a suit to attend the movies—but … Continue reading Gentleminions TikTok trend: how Gen Z helped ‘Minions’ soar over July 4th weekend
Trend Watch: CMOs For Hire by Todd Wasserman , Staff Writer, July 8, 2022 The CMO’s job is shifting. Over the past 20 years, we have heard that the tenure of a CMO is shrinking. In 2022, a Spencer Stuart survey pegged it as 22 months, the lowest in a decade. At the same time, … Continue reading Trend Watch: CMOs For Hire
3D Ads: Important New Trend — Or Just Super-Annoying? by Todd Wasserman , April 8, 2022 3D films have been around for more than a century, and have been mostly relegated to a niche category, with the exception of 2009’s “Avatar.” If you do a Google search for “3D advertising,” what you get is mostly … Continue reading 3D Ads: Important New Trend — Or Just Super-Annoying?
Linda Landers October 18, 2021 Baby Boomers hold more than $ 2.6 trillion in spending power but are often overlooked by marketers, specifically when digital campaigns are created. That’s a lot of money that brands may be leaving on the table, and a massive cohort of shoppers left feeling ignored. When 67% of Baby Boomers … Continue reading Granfluencers: The Latest Digital Marketing Trend
Bonnie Harris April 28, 2021 The term “Visual Search Marketing” has been around for a number of years. Although large companies like Bing, Yahoo and Google have been utilizing visual search technology in their search engines for a while now, it wasn’t until recently that this type of technology reached a point where it could … Continue reading 4 Reasons Visual Search is a Top Marketing Trend of 2021
Daniel Burrus April 20, 2021 We’ve seen cycles come and go—everything from music trends that emulate days gone by to past decades of fashion making a comeback. It is evident that cycles are all around us. As a business leader, how do you turn cycles into your advantage, and better yet, what industries will benefit … Continue reading From Trend Watching to Idea Wrangling: How to Turn Cycles Into Action Plans
