Tag Archives: Transactional

Is The Transactional Email Experience Critical For Customer Loyalty?

Josie Scotchmer — November 1, 2017 — November 1, 2017 All businesses are guilty of it, focusing daily on acquiring new customers, ensuring they convert with their brand and not with a rival company… and then forgetting about them, until it’s time to lure them into making another purchase. But, after the conversion, what do … Continue reading Is The Transactional Email Experience Critical For Customer Loyalty?

How to Engage Your Customers with Transactional Emails

Kristen Dunleavy — February 28, 2017 Follow @KristenWritesIt— February 28, 2017 We recently took a look at triggered emails – reactive messages prompted by a customer interaction. These types of emails include welcome messages, personal (e.g., birthday and anniversary) greetings and the subject of this post, transactional emails. What’s the difference between marketing emails and … Continue reading How to Engage Your Customers with Transactional Emails

Transactional Emails: How To Increase Email Conversions

by Janna Hartley July 9, 2016July 9, 2016 Transactional emails, also called triggered emails, are emails sent to an individual based on some action he/she has taken. Often, these are associated with e-commerce sites and purchases, but they also include any automated follow-up emails that are triggered by any website action, such as signing up … Continue reading Transactional Emails: How To Increase Email Conversions

Designing The Perfect Transactional Email: Going Above And Beyond With Templating

by Arnaud Breton December 3, 2015December 3, 2015 We all agree that email is an amazing channel to engage with our users (if not, start reading this). It’s a space where people get work done, communicate with their personal network and let brands in as well. On top of that, transactional emails drive four to … Continue reading Designing The Perfect Transactional Email: Going Above And Beyond With Templating

The Hidden Value Of Transactional Emails

Denise ChanApril 8, 2015 In a recent survey of 300 international marketers, we learned that German companies use transactional emails slightly more than other countries. From anecdotal experience, Germany also sees higher opens and click-through rates than do their counterparts in other countries. In fact, transactional emails drive higher revenue than do marketing emails. However, … Continue reading The Hidden Value Of Transactional Emails