by Janna Hartley July 9, 2016July 9, 2016 Transactional emails, also called triggered emails, are emails sent to an individual based on some action he/she has taken. Often, these are associated with e-commerce sites and purchases, but they also include any automated follow-up emails that are triggered by any website action, such as signing up … Continue reading Transactional Emails: How To Increase Email Conversions
by Chris Coleman April 18, 2016April 18, 2016 Transactional emails, they sound like something you receive after a purchase is made. And that’s correct, but transactional emails are so much more than that. You can also receive one of these emails when signing up for a new account, when you need your password reset after … Continue reading 7 Marketing Ideas with Transactional Emails
by Arnaud Breton December 3, 2015December 3, 2015 We all agree that email is an amazing channel to engage with our users (if not, start reading this). It’s a space where people get work done, communicate with their personal network and let brands in as well. On top of that, transactional emails drive four to … Continue reading Designing The Perfect Transactional Email: Going Above And Beyond With Templating
Denise ChanApril 8, 2015 In a recent survey of 300 international marketers, we learned that German companies use transactional emails slightly more than other countries. From anecdotal experience, Germany also sees higher opens and click-through rates than do their counterparts in other countries. In fact, transactional emails drive higher revenue than do marketing emails. However, … Continue reading The Hidden Value Of Transactional Emails
