For growing and competitive businesses, it is wise to continually check up on long and short term objectives. To enable this process, business can use Key Performance Indicators (KPIs) to track the progress of established goals across organizations as well as individuals. To optimize the use of KPIs, it is imperative that they have each … Continue reading Tracking Success: The 7 Characteristics of an Effective KPI
Jane IntrieriJanuary 9, 2015 In 2014 alone, marketers spent 26 percent more on paid search than in 2013 (Target Marketing). What’s more, a recent study conducted by StrongView found that nearly 40 percent of marketers surveyed would have an increased budget for paid search in 2015. It’s no surprise that marketing teams are continuing, year … Continue reading Why You Need Paid Search Conversion Tracking For Online And Offline Sources
VerticalResponse December 9, 2014 Have you ever looked at a product online, or visited a particular website and then later saw ads for that same product or website elsewhere online, almost as if it was following you? This is done with the help of tracking pixels, tags and cookies. You can also easily use them … Continue reading How Cookies & Website Tracking Tags Can Help Grow Your Biz
Luke Rees December 8, 2014 All advertising executives want to see when their efforts are getting through to consumers, and the online world is certainly making it easier to do so. Think of all the things we can do now in the 21st century which they can’t do in the time of Mad Men: … Continue reading Click-to-Call Tracking: Measure How Human Touch Increases Sales
Michael Macking November 24, 2014 You’d like your company to invest in an applicant tracking system, but the key decision maker is afraid the software will miss qualified candidates. This concern may be fueled by personal experience—perhaps he felt he was wrongly passed over when he applied to a company that used this type of … Continue reading Do Applicant Tracking Systems Miss Qualified Candidates?
By Tommy Landry, Published November 3, 2014 After working with Google AdWords for over a decade, I’ve seen many changes rolled out to their user interface. It seems they make an update nearly every week. Earlier this year, they made a nomenclature change to how data is reported on an account’s AdWords conversion rate. In … Continue reading Which Google AdWords Conversion Rate Should You Be Tracking?
Having a successful PPC strategy is crucial for businesses that pump the majority of budgets into Google AdWords. Competition for keywords is fierce, so advertisers can’t afford to settle for lower than average conversion rates. That’s why it’s important that PPC advertisers can accurately track PPC ad conversions to optimise their campaigns. Most companies measure … Continue reading 5 Statistics That Will Change Your Mind About PPC Call Tracking
Affiliate marketing continues to play catch-up with search when it comes to tools and automation. Many marketers lack the tools that allow brands like Zappos to measure the number of consumers the media drives through the channel on its Web site, compare it to other marketing media, or serve up personal messages based on retargeting. … Continue reading Real-Time Automation, In-App Tracking Comes To Affiliate Marketing
Message Systems flips email to up engagement Email isn’t sexy but it sells products. That is what a lot of experts say. Still others insist email needs an upgrade – from more responsive templates and design to better measurement. A new offering out from Message Systems may solve part of email’s issues by improving deliverability … Continue reading Message Systems Unveils Global Email Deliverability Tracking Tool
If your company is serious about creating an online presence, there’s more to it than just putting up blog posts or social updates and then just forgetting they ever exist. You want to find a way to figure out if all your efforts are paying off. For a lot of organizations, the list of metrics … Continue reading 3 ROI Metrics Your Marketing Team Should Start Tracking Tomorrow
