Call tracking software can help businesses of all sizes connect online and offline marketing efforts, but it has a few risks, too. Claire Schoen on July 20, 2015 Call analytics software measures and manages the inbound phone channel (including both landlines and mobile phones), from initially assigning call tracking numbers to measuring, monitoring, analyzing and … Continue reading Martech Landscape: What is Call Analytics & Tracking Software?
Ciaran BlumenfeldJune 28, 2015 Ready to start tracking Hashtags? Here’s a how to set up tracking on both Twitter and Instagram. Adding A NEW Hashtag To Your Dashboard: 1. Open your My Hashtags Page. 2. Click on the Add Hashtag Button in the upper right hand corner of the page. This will open up a … Continue reading How To Set Up Hashtracking Hashtag Tracking For Twitter And Instagram
WishpondJune 15, 2015 As you probably know from past marketing experiences, social media marketing is an incredibly effective tool for building brand recognition and improving conversions. That being said, if you want to get the most out of your marketing efforts in relation to social media, you should be tracking these 10 metrics, starting now. … Continue reading 10 Social Media Metrics Actually Worth Tracking
Taylor NelsonMay 29, 2015 There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI. Differentiating between the metrics that are vanity and useful will allow you to prove the importance of social media for your business. What it all comes down to … Continue reading 5 Social Media Metrics You Can Stop Tracking Yesterday
Micheline NijmehApril 11, 2015 Email tracking tools today abound that promise to help you close deals faster. But just opening a sales email and clicking on it doesn’t truly indicate a customer’s interest. So how does an email-tracking tool accelerate the sales cycle? The reality is that it doesn’t – at least not by itself. … Continue reading 4 Reasons Why Email Tracking Isn’t Enough for Sales
Contributor Jane Morgan shares comprehensive advice for ensuring your manual campaign tagging is both consistent and consistently useful. Jane Morgan on April 9, 2015 Want to avoid lumping all your earned editorial links and marketing campaigns into one murky bucket of clicks? Connect Google Analytics with Google AdWords for automatic conversion tracking. For everything else, … Continue reading How To Simplify Manual Campaign Tracking In Google Analytics
Taylor NelsonMarch 20, 2015 From a website to a new product, proving the value of anything relies on how you track, measure, and report on its performance. There’s no difference with social media marketing campaigns. To prove all those social media skeptics wrong, you’ll need to provide the return on investment numbers for every single … Continue reading Tracking Your Social ROI: How to Prove the Power of Social Media
Prasant NaiduMarch 6, 2015 As a business you are always interested in understanding customer behavior after he lands on your online store. Implemented by Facebook, Google, and Twitter, conversion tracking for websites enables you to measure your return on investment by tracking the actions users take after viewing or engaging with your ads. In 2013, … Continue reading Twitter Enhances Conversion Tracking For Web To Measure ROI On Ads
Katie CooperMarch 5, 2015 Crafting that killer post for a social media channel can leave even the most experienced marketer scratching his or her head. Factor in analytics and measuring the effectiveness of your efforts without a firm grasp of what your business gains from a “like”, and putting together a social strategy can seem … Continue reading Ace the Analytics with Top Social Media Metrics Worth Tracking
Adam DukesMarch 2, 2015 Hope your coffee is hot, this should take you about 3 minutes and 25 seconds to read (According to Forbes, the average adult reads 300 words per minute) For most websites, 98% of the website traffic leaves without taking the desired action. That is a lot of lost opportunities. I spend … Continue reading How to Add Facebook Tracking Pixels to Your WordPress Website in Under 5 Minutes
