by Joseph Brady December 7, 2015 Follow @smbreviewsDecember 7, 2015 The one commonality between all businesses, no matter the size, is their need to succeed. However, without establishing and monitoring the key performance indicators (KPIs) of the business, it can be difficult to determine whether the business is succeeding or not. Additionally, the sooner the … Continue reading Establishing and Tracking KPIs for a Small Business
Tag Archives: tracking
Measuring the True Impact of Display Advertising: View-Through Conversion Tracking
by Jordan Con December 4, 2015 Follow @jordanmconDecember 4, 2015 Display advertising, particularly for brand advertising, is a tricky subject for data-driven marketers. On one hand, you know display is an important marketing channel and feel like it must be moving the needle somewhow, but on the other hand, it’s always a challenge to back … Continue reading Measuring the True Impact of Display Advertising: View-Through Conversion Tracking
The Top 5 Ways Manual Inventory Tracking Fails
by Paul Trujillo November 21, 2015 Follow @TruPaultxNovember 21, 2015 Although 47% of small and medium-sized businesses (SMBs) are gaining more confidence in the state of the economy, two daunting challenges business owners still face are revenue growth and profitability. Sure, increased sales and improved customer relations are a big part of that equation. The … Continue reading The Top 5 Ways Manual Inventory Tracking Fails
comScore To Support AMP Project, Better Tracking Of Accelerated Mobile Pages
Rating service wants to ensure fast-loading AMP pages are credited properly to publishers. Danny Sullivan on November 9, 2015 As publishers are considering making use of the new Google-backed accelerated mobile pages (AMP), some might wonder if they’ll be properly credited when this fast-loading content appears at Twitter, Google and elsewhere. Enter tracking service comScore, … Continue reading comScore To Support AMP Project, Better Tracking Of Accelerated Mobile Pages
First Things First: Get Your Mobile Tracking Right.
Is your mobile tracking actually working? Columnist Craig Weinberg offers some insight into how you can capture the right data to help you know if you’re meeting your goals. Craig Weinberg on November 9, 2015 Saying “no” to a client who wants to spend more money in your channel isn’t usually a digital marketer’s first … Continue reading First Things First: Get Your Mobile Tracking Right.
How Email Tracking Can Introduce New Opportunities for Your Business
Miranda PaquetOctober 31, 2015 You can admit it. Tracking your emails and monitoring things like opens and clicks doesn’t exactly sound like the most exciting part of marketing your business. You work hard on your emails. You rack your brain to find the right words, and create a message you think your subscribers will enjoy. … Continue reading How Email Tracking Can Introduce New Opportunities for Your Business
Clean Up Your Conversion Tracking Mess with the New Streamlined Facebook Pixel
Brett McHaleOctober 27, 2015 I was recently rummaging through my pile of conversion tracking pixels in Facebook’s Business Manager when I noticed an alert that explicitly stated the ending of individual pixels. As someone who is managing multiple lead gen promotions on Facebook, each requiring a unique tracking code, I was pretty excited. The fact … Continue reading Clean Up Your Conversion Tracking Mess with the New Streamlined Facebook Pixel
The Problem With Google Analytics E-Commerce Tracking
Have you ever noticed that your Google Analytics data sometimes doesn’t line up with your other data sources? Why is that and what can you do about it? Contributor Patrick Stox explains. Patrick Stox on October 1, 2015 Many companies don’t understand why visitor data and e-commerce sales are underreported in Google Analytics, and this … Continue reading The Problem With Google Analytics E-Commerce Tracking
Why Inventory Tracking Software Is a Critical Investment
Brian SutterSeptember 14, 2015 Running a small business often means making tough decisions about how to spend and where to invest your limited capital. From inventory shrinkage to supply and forecasting challenges, an effective inventory tracking system and software is a critical company investment. If you don’t track your inventory, you have no way of preventing … Continue reading Why Inventory Tracking Software Is a Critical Investment
Three Ways to Start Tracking ROI at Live Events
Joe MatthewsJuly 27, 2015 Unlike most marketing efforts, event marketing strategies often go unchecked. Despite the millions of dollars that brands continue to invest in live events like auto shows and music festivals, very little of this spending gets tracked. It begs the question – what is the return of event marketing? This is a … Continue reading Three Ways to Start Tracking ROI at Live Events
Random Posts on
Why Microsoft’s $29 billion tax bill could be the knockout punch in a decade-long fight with the IRS
Etsy cuts 11% of staff and stock price tumbles
6 lessons in management and resilience from Canada’s busiest airport
Should I Use A Unique Hashtag Or Jump On A Trend For My Instagram Campaign?
Tech layoffs: Google and Rivian both cut jobs
The History and Future of the Gig Economy [Infographic]
More Money, More Problems: Issues a Business in the Financial Sector Can Have With Digital Marketing (And Solving Them)
A Common Mistake Costing You Repeat Business (And How to Fix It)
