Tag Archives: tracking

The Top 5 Ways Manual Inventory Tracking Fails

by Paul Trujillo November 21, 2015 Follow @TruPaultxNovember 21, 2015 Although 47% of small and medium-sized businesses (SMBs) are gaining more confidence in the state of the economy, two daunting challenges business owners still face are revenue growth and profitability. Sure, increased sales and improved customer relations are a big part of that equation. The … Continue reading The Top 5 Ways Manual Inventory Tracking Fails →

comScore To Support AMP Project, Better Tracking Of Accelerated Mobile Pages

Mobile Advertisement

Rating service wants to ensure fast-loading AMP pages are credited properly to publishers. Danny Sullivan on November 9, 2015 As publishers are considering making use of the new Google-backed accelerated mobile pages (AMP), some might wonder if they’ll be properly credited when this fast-loading content appears at Twitter, Google and elsewhere. Enter tracking service comScore, … Continue reading comScore To Support AMP Project, Better Tracking Of Accelerated Mobile Pages →

First Things First: Get Your Mobile Tracking Right.

Mobile Engagement

Is your mobile tracking actually working? Columnist Craig Weinberg offers some insight into how you can capture the right data to help you know if you’re meeting your goals. Craig Weinberg on November 9, 2015 Saying “no” to a client who wants to spend more money in your channel isn’t usually a digital marketer’s first … Continue reading First Things First: Get Your Mobile Tracking Right. →

How Email Tracking Can Introduce New Opportunities for Your Business

Email Marketing

Miranda PaquetOctober 31, 2015 You can admit it. Tracking your emails and monitoring things like opens and clicks doesn’t exactly sound like the most exciting part of marketing your business. You work hard on your emails. You rack your brain to find the right words, and create a message you think your subscribers will enjoy. … Continue reading How Email Tracking Can Introduce New Opportunities for Your Business →

Clean Up Your Conversion Tracking Mess with the New Streamlined Facebook Pixel

Facebook Business

Brett McHaleOctober 27, 2015 I was recently rummaging through my pile of conversion tracking pixels in Facebook’s Business Manager when I noticed an alert that explicitly stated the ending of individual pixels. As someone who is managing multiple lead gen promotions on Facebook, each requiring a unique tracking code, I was pretty excited. The fact … Continue reading Clean Up Your Conversion Tracking Mess with the New Streamlined Facebook Pixel →

The Problem With Google Analytics E-Commerce Tracking

Analytics

Have you ever noticed that your Google Analytics data sometimes doesn’t line up with your other data sources? Why is that and what can you do about it? Contributor Patrick Stox explains. Patrick Stox on October 1, 2015 Many companies don’t understand why visitor data and e-commerce sales are underreported in Google Analytics, and this … Continue reading The Problem With Google Analytics E-Commerce Tracking →

Why Inventory Tracking Software Is a Critical Investment

Business Software

Brian SutterSeptember 14, 2015 Running a small business often means making tough decisions about how to spend and where to invest your limited capital. From inventory shrinkage to supply and forecasting challenges, an effective inventory tracking system and software is a critical company investment. If you don’t track your inventory, you have no way of preventing … Continue reading Why Inventory Tracking Software Is a Critical Investment →

Three Ways to Start Tracking ROI at Live Events

Return On Investment - ROI

Joe MatthewsJuly 27, 2015 Unlike most marketing efforts, event marketing strategies often go unchecked. Despite the millions of dollars that brands continue to invest in live events like auto shows and music festivals, very little of this spending gets tracked. It begs the question – what is the return of event marketing? This is a … Continue reading Three Ways to Start Tracking ROI at Live Events →

Martech Landscape: What is Call Analytics & Tracking Software?

Marketing Guide

Call tracking software can help businesses of all sizes connect online and offline marketing efforts, but it has a few risks, too. Claire Schoen on July 20, 2015 Call analytics software measures and manages the inbound phone channel (including both landlines and mobile phones), from initially assigning call tracking numbers to measuring, monitoring, analyzing and … Continue reading Martech Landscape: What is Call Analytics & Tracking Software? →

How To Set Up Hashtracking Hashtag Tracking For Twitter And Instagram

Hashtag

Ciaran BlumenfeldJune 28, 2015 Ready to start tracking Hashtags? Here’s a how to set up tracking on both Twitter and Instagram. Adding A NEW Hashtag To Your Dashboard: 1. Open your My Hashtags Page. 2. Click on the Add Hashtag Button in the upper right hand corner of the page. This will open up a … Continue reading How To Set Up Hashtracking Hashtag Tracking For Twitter And Instagram →