by Jessica Edmondson April 18, 2016 Follow @ContentMktg2April 18, 2016 From digital machinism to digital humanism with referral programs The best practices for marketers are constantly evolving. But not long ago, technology did what we always swore it would do – it took over . . . marketing communications that is. But more specifically, an … Continue reading Digital Humanism Takes On Its Most Exceptional Form In Referral Tracking Programs
The single tag enables tracking for multiple conversion events and setup for as many as 200 tailored audiences. Ginny Marvin on March 30, 2016 Twitter has finally hopped aboard the universal tracking tag wagon. It’s been in the works for some time, and now the universal website tag is available to all advertisers. Now, … Continue reading Twitter simplifies conversion tracking & audience segmentation with universal tag
by Sarah Burns March 29, 2016March 29, 2016 Your potential customers are using Pinterest for discovery, planning, and dreaming for the future, which makes it a great channel for accomplishing upper- and mid-funnel brand objectives. But, such branding initiatives are notoriously difficult to measure. Here are five tips to start thinking strategically about Pinterest conversion … Continue reading Pinterest Conversion Tracking: 5 Tips for Measuring Success
by Eric Hammis March 28, 2016 Follow @360InteractiveMarch 28, 2016 Tracking conversions within your digital marketing plan will tell you many things. You can even break down your conversion tracking to specific campaigns within your overall digital marketing plan, which I would strongly suggest. By tracking conversions based on campaigns rather than focusing on the … Continue reading You Better Be Tracking the Right Conversion Analytics
How do you successfully track how your online campaigns are influencing consumers’ offline activities? Columnist Mark Traphagen recaps a session at SMX West that explored the answer to this question and more. Mark Traphagen on March 25, 2016 Sooner or later, most marketers come to realize that their analytics software never tells the whole story. Most … Continue reading Beyond clicks: Keys to online-to-offline tracking and attribution discussed at SMX West
by Miles Hobson March 21, 2016 Follow @miles_hobsonMarch 21, 2016 Do you know a thing or 2 about the benefits of link tracking? The first benefit of link tracking that always pops into my head is increased conversion rates. Why increased conversion rates? Well sure, link tracking can help you optimise campaigns to get more … Continue reading Increase Conversions With Link Tracking and Live Chat
by Sarah Rosenquist March 12, 2016 Follow @stryvemarketingMarch 12, 2016 There are a lot of tech companies that are taking a crack at tracking digital marketing campaigns. If you have the budget to invest in software, that’s great. Not everybody can swing it though, since the monthly price tags are pretty steep. Even if you … Continue reading Tracking Digital Marketing Campaigns Without Expensive Software
by Tim Ash January 8, 2016 Follow @tim_ashJanuary 8, 2016 In the late 90s, marketers who dabbled with web site marketing had a few things they kept track of. Hits – the number of times an element (like an image) gets loaded Views – the number of times pages get loaded for a visitor Visits … Continue reading Tracking Web Site Success Like it’s 2016 – the AIDA Framework
by Joseph Brady December 7, 2015 Follow @smbreviewsDecember 7, 2015 The one commonality between all businesses, no matter the size, is their need to succeed. However, without establishing and monitoring the key performance indicators (KPIs) of the business, it can be difficult to determine whether the business is succeeding or not. Additionally, the sooner the … Continue reading Establishing and Tracking KPIs for a Small Business
by Jordan Con December 4, 2015 Follow @jordanmconDecember 4, 2015 Display advertising, particularly for brand advertising, is a tricky subject for data-driven marketers. On one hand, you know display is an important marketing channel and feel like it must be moving the needle somewhow, but on the other hand, it’s always a challenge to back … Continue reading Measuring the True Impact of Display Advertising: View-Through Conversion Tracking
