Liz Kislik November 19, 2020 Three times in the last nine months, senior executives from different organizations have complained to me that the initiatives they’re interested in aren’t progressing. Of course, it’s a stressful time for everyone, and meetings on Zoom aren’t as good as whiteboard meetings in real conference rooms and serendipitous catchups … Continue reading Leaders, Do You Need Help to Be Sure Your Projects Are on Track?
Dale Strickland November 13, 2020 Tracking application use is a critical component of Software Asset Management (SAM). In this article I will define what SAM is, outline the goals and benefits of SAM, and provide you with tips for reducing software costs in your organization. What is Software Asset Management and Why is it Important? … Continue reading Software Asset Management – Why Track Employee Application Use?
Initiative faces the challenge of gaining publisher and consumer adoption. Greg Sterling on October 15, 2020 A group of companies that includes Mozilla (Firefox) and DuckDuckGo launched a privacy initiative called Global Privacy Control (GPC). A new browser specification, it’s intended to simplify and expedite consumer privacy requests under the California Consumer Privacy Act (CCPA). … Continue reading Global Privacy Control group aims to succeed where ‘do not track’ failed
Justin Herring September 25, 2020 SEO matters. You don’t need me to tell you that – although I certainly have told you all about it! Understanding the importance of SEO is one thing and knowing what to do with your SEO metrics is another. With so many metrics to choose from, how do you know … Continue reading What Are the Most Important SEO Metrics to Track?
Chris Christoff September 15, 2020 Everyone wants their blogs to be successful. But for that, you need to ensure that you’re working in the right direction. The best way to know that is to closely track and monitor some of the key factors that contribute towards the success of your blog. Most bloggers consider website … Continue reading 5 Essential Blog Metrics You Should Track
Dinesh Varadharajan August 4, 2020 Kanban is a Japanese term that means a billboard in English. In project management terms, it describes the utilization of a visual system focused on transparency. Kanban allows you to put a pivotal focus on efficiency. It lets you communicate, streamline, and visualize the flow of work while limiting the … Continue reading 5 Kanban Board Software Options to Keep Your Projects on Track
Julia Miashkova July 27, 2020 The year is 2020, and it’s now more than ever that we pay extra attention to what’s being said about people, institutions, and companies online. Even more so, online is officially the place where reputation is built or ruined, public support is gained or lost, and clients are won or … Continue reading Brand Monitoring 101: How to Track Brand Mentions on Social & The Web
Dave Bascom July 8, 2020 One of the great aspects of digital marketing is that everything can be tracked. However, that wealth of data can also be our downfall if we don’t know how to sift through all the noise and focus on the right metrics. There are a thousand different metrics you can measure … Continue reading 5 Critical SEO Metrics Every Business Should Track
Susan Gilbert July 8, 2020 Today I have some social monitoring resources to help you improve your social media and blog interactions. Here’s four links with tips and tricks to kick start your work week. Keeping track of your social media brand mentions can be can be a challenge with so many different channels operating … Continue reading Track Your Mentions Online With These 4 Social Monitoring Tools
Mike Wolfe July 2, 2020 What keeps SaaS marketers and executives up at night, costs companies hundreds of thousands of dollars, and is just as certain as death and taxes? Customer churn. Churn is a metric that most SaaS marketers loathe talking about because marketing is responsible for bringing leads in the front door, not … Continue reading 5 Ways to Effectively Track Your Churn Rate