July 09, 2026 How the Gap’s CEO uses ‘brand love’ to track the company’s comeback BY Robert Safian Gap was never uncool. It just disappeared for a while. CEO Richard Dickson explains how he’s bringing it back, using the same pop culture playbook he used to resurrect Barbie at Mattel. He breaks down why he tracks … Continue reading How the Gap’s CEO uses ‘brand love’ to track the company’s comeback
July 07, 2026 Target joins a rank of companies using a points system to track employee attendance BY Ella Chakarian Starting this September, Target will start tracking store and warehouse employees’ unexcused absences and lateness with a points system, according to a report by Business Insider. Employees will receive a quarter of a point for being … Continue reading Target joins a rank of companies using a points system to track employee attendance
January 04, 2026 How leaders can use AI to get back on track after the holidays
Google Analytics 4 events let you zoom in on the actions that move the needle for your business. Here’s how. Dan Taylor on April 4, 2025 Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach to tracking user behavior and greater granularity. Events can be compared to individual … Continue reading How to use GA4 events to track and measure your KPIs
July 18, 2024 Follow this 3-step process to stay on track with your midyear resolutions Most people have already fallen off the wagon when it comes to achieving their New Year’s goals, but it’s not too late. BY Krissi Driver We’re officially halfway through the year, and the clock is ticking down on how much time … Continue reading Follow this 3-step process to stay on track with your midyear resolutions
Get tips on finding the right reporting window to capture your email campaigns’ true long-term performance. Kath Pay on May 15, 2024 When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. But it should be a part of your email campaign planning as well. If … Continue reading Why you should track your email’s long tail to measure success (plus a case study)
Meta Rolls Out Search Tool To Track Branded Content by Laurie Sullivan @lauriesullivan, August 25, 2023 Meta has launched a new search tool that tracks branded content campaigns. Advertisers can find the feature, Search Branded Content, in the Ads Library. The feature gives users the option to filter the database by platform, date range of seven … Continue reading Meta Rolls Out Search Tool To Track Branded Content
With the new Meta Ads Library, you can now search for branded content to gain insights into your competitors’ marketing strategies. Nicola Agius on August 28, 2023 Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the … Continue reading Meta launches new tool to track branded content campaigns
These lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation. Kath Pay on July 7, 2023 How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — … Continue reading 7 key email metrics to track beyond opens and clicks
By James Surowiecki November 23, 2022 In January 2008, Starbucks made a shock announcement: Its founder and former CEO, Howard Schultz, who had stepped down seven years earlier, would be returning to run the company once again. Starbucks’ stock price had fallen 42% in 2007, as the company saw its growth slow dramatically, and … Continue reading Boomerang CEOs have a bad track record lately, but Iger’s return makes sense for Disney
