Tag Archives: Track

Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served

Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served by Laurie Sullivan  @lauriesullivan, July 16, 2019 Simpli.fi announced Tuesday the ability to track the increase in ad sales and in-store visits from households that have been served-over-the top (OTT) and connected television (CTV) ads. The technology allows advertisers to measure the effectiveness on … Continue reading Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served

3 metrics small businesses should track to measure SEO success

Small businesses need time and context to evaluate traffic retention, quality backlinks and conversion rates. Grayson Kemper on June 11, 2019 Small business owners increasingly understand that website success depends on developing and implementing an SEO strategy. More than one-third (36%) of small businesses already have an SEO strategy, and an additional 23% plan to … Continue reading 3 metrics small businesses should track to measure SEO success

Prove Your Worth: 8 Creative Team Metrics You Need to Track

Sylvia Moses — April 4, 2019 — April 4, 2019 Measuring the performance of creative teams isn’t always easy. This article will look at the essential creative team metrics you can track to show your value. Measuring creativity is hard. It doesn’t matter whether you’re running a digital agency or managing an INC 5000 company, … Continue reading Prove Your Worth: 8 Creative Team Metrics You Need to Track

Email Marketing: 3 Tips to Put Your Email Marketing Campaign on Track

Hassan Mansoor — March 23, 2019 Follow @Hassan_Mansoor1 — March 23, 2019 Businesses in the US spent an estimated $ 2.67 billion on email marketing in 2017. The reason that so many businesses are so willing to part with so much money is that the return on investment of email marketing is remarkable. With little … Continue reading Email Marketing: 3 Tips to Put Your Email Marketing Campaign on Track

Referral Tracking – How To Set Up And Track Your Referrals With Template

Jay Kang — March 14, 2019 — March 14, 2019 Once you defined your sales and marketing goals, you can tailor your referral program to get you the results you want to achieve. You can use several methods to record your data and track your referrals. Why should you track referrals? The simple answer is … Continue reading Referral Tracking – How To Set Up And Track Your Referrals With Template