Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights by Laurie Sullivan @lauriesullivan, July 7, 2022 Beauty, fashion and related industries have been at the forefront of online advertising and ecommerce, suggesting that with this leadership role these companies can identify marketing challenges in other sectors. Data released Thursday … Continue reading Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights
How To Track Your New Goals on Your Calendar Calendar / 15 Apr 2022 We all know the importance of setting goals. But, when was the last time you actually set a new goal? Even if you did this recently, have you been tracking your progress? I’m not trying to send out a guilt … Continue reading How To Track Your New Goals on Your Calendar
Matt Williams Last updated: 11 April 2022 According to Nansen.ai the NFT market size is up 28% year to date in USD, and 48% in ETH, outperforming crypto which is down 15-20% in 2022. A blockchain analytics platform for non-fungible tokens and DeFi coins, it uses a proprietary set of six ‘NFT indexes’ to calculate … Continue reading NFT Market Size up 28% YTD – How to Track
What does that mean for marketing and sales? Learn the implications for sales incentivization, long-term relationships and customer experience. Kim Davis on February 17, 2022 A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. Our perception is that changes … Continue reading The B2B customer journey is set on a digital track
Dave Sutton November 3, 2021 As a channel partner, you don’t have much time to spend with your CRM system. At a minimum, it needs to deliver the data you need when you need it and in an easy-to-consume format. At TopRight, we’ve identified key areas where channel partner management (CPM) is most effective when … Continue reading 8 KPIs to Track Channel Partner Management
Mike Kappel October 11, 2021 Opening the doors to your business can be one of the most exciting days of your life. But, no one ever plans to go out of business when everything is so new and full of promise. However, there are some sure signs that’s where you’re headed, and you need to … Continue reading 6 Signs Your Business Isn’t Working (and How to Get Back on Track)
Mitch Transue September 21, 2021 Properly tracking and measuring success is a crucial step when using calls to action (CTAs) on your website. But if your website isn’t built in a content management system (CMS) with built-in reporting tools, such as HubSpot, it can be difficult to get the insights you’re looking for. Let’s take … Continue reading How to Properly Track CTAs in Google Analytics
Isaiah Stone September 14, 2021 Many websites offer file downloads in order to hook their target audience into a conversion funnel. It can be a key component of the conversion funnel as it can open lines of communication and an opportunity for you to further build relationships with your prospects. If you have a website … Continue reading How to Easily Track & Categorize File Downloads in Google Analytics with Tag Manager [Video]
Dinesh Agarwal August 23, 2021 We live in a hyper-connected digital world that is driven by data. And with so much emphasis on social media marketing, businesses have to gather meaningful insights related to their audience to be sure that their marketing efforts aren’t going in vain. You might be putting in great energy to … Continue reading 11 Important KPIs to Track For Measuring Social Media Success
George Konidis July 31, 2021 One of the best things about digital marketing (over traditional offline marketing) is that you can measure nearly every part of your strategy. Free tools like Google Analytics provide comprehensive information on how your website’s performing, so you’re never uninformed about whether your SEO efforts are bringing in the right … Continue reading 9 Important SEO Metrics to Track (+ How to Improve Them)
